22 09, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon smart glasses to use bones instead of headphones: Sky News reports that Amazon is planning to make a pair of smart glasses that transmit audio to your eardrum via the bones in your face. The Financial Times reports that Amazon has a team currently developing the product, which could hit the shelves as soon as the end of the year. The glasses would reportedly look like a regular pair of reading spectacles but they would allow the wearer to address virtual assistant Alexa and hear her replies via bone-conduction technology. Continue reading... Amazon is taking on the drug supply chain: Christina Farr at CNBC reports Amazon is ramping up conversations with a group of drug middlemen known as pharmacy benefits managers or PBMs. PBMs are a critical part of the drug supply chain, as they negotiate prices with drug manufacturers on one end, and manage pharmacy benefits for insurers on the other.  The report outlines the "disruptive" potential posed by Amazon across the multibillion dollar

21 09, 2017

The Amazon Seller Rating Explained


Stuck about breaking down your Amazon Seller Rating? You’re not alone! Plenty of merchants don’t know the finer points of it, and therefore don’t know how to make them work to their advantage. In this post, FeedbackExpress is going to deconstruct all the complex bits so you can hit the ground running.   Amazon Seller Rating Explained First of all, Seller Rating is not the same as Seller Feedback. The latter is the reviews buyers leave of your service and your products, while the former is the measurement of your worth and success as a seller. Your Seller Rating consists of a numerical score between 0-100, with 0 being the absolute worst you can score and 100 marking perfection. Each order you fulfil (or Amazon fulfils) grades your performance on the following metrics: Shipping Time: The shipping time you advertise for an item should reflect that in reality. Order Cancellations: You’ll get points taken off if a buyer places an order, then cancels it. Chargebacks: This is when a buyer contacts their credit card company and says it was fraudulently used. Customer Inquiries: The longer

19 09, 2017

3 Top Ways to Protect Your Amazon Reputation


In the online world, your reputation is everything. It’s the biggest deciding factor people use in determining if they’ll buy with you or your competitor. And if the saying ‘the first impression is a lasting one’ is sacrosanct, then it’s 10 times truer online. FeedbackExpress has three simple ways you can bolster your Amazon reputation and keep swinging the odds in your favour.   1. Understand Things from the Customer’s Point of View In a brick-and-mortar shop, buyers have the luxury of picking up an item and asking you questions about it. Because they interact with you and the product physically, they can feel pretty confident in knowing exactly what they’re walking away with. But not online. And that’s why you have to think about things like a shopper. If you were browsing products online, what sorts of signs would you look for that’d tell you you were making a good buying decision? Are there plenty of good reviews — and if so, what do they say? How are the photos? Do they show the item from various angles? And how detailed is the product

18 09, 2017

7 Ways to Optimise Your Amazon Product Listings


If you're an Amazon seller, it's likely that at some point that you'll need to create a product listing on Amazon. This could be for a private label product, a new retail arbitrage product or a unique bundle. Having product listings which are informative and persuasive can help boost your sales and product ranking. If you make regular purchases on Amazon, you've probably come across examples of poor product listings which you can learn from. Typical product listing mistakes include titles spammed with keywords, confusing images and mediocre product descriptions. In this post, we'll be looking at some of the ways you can improve your Amazon product listings and in turn, rank better on Amazon. Amazon's product listing can be broken down into seven different components. Product title Product images Key product features Product description Keywords Product reviews Product rating Each section should lead the buyer through a process helping them decide if they should purchase your product or not. Your listing should be search friendly and ideally unique. Now, let's look at each listing element in more detail.   1. Product Title For most

15 09, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon was tricked by a fake law firm into removing a hot product, costing this seller $200,000: Eugene Kim at CNBC reports on a very interesting Amazon story. Shortly before Amazon Prime Day, the owner of the Brushes4Less store on Amazon's marketplace received a suspension notice for his best-selling product, a toothbrush head replacement. The email said the product was being delisted from the site because of an intellectual property violation. Continue reading... Find, Amazon's own label clothing line is an online hit: Sarah Young at The Independent reports that Amazon has launched its own-brand clothing line called Find. Developed by Amazon’s European fashion division – which has grown to include designer Karen Peacock, and Glen George, a former buyer for Primark – alongside simple staples, Find’s first collection features seriously fashionable items that tick all the autumn/winter trend boxes. Continue reading... Amazon kicks off competition for new HQ: BBC News reports that Amazon wants to build a massive second headquarters in North America, sparking

12 09, 2017

6 Ways to Boost New Product Awareness


If you’re a reader of our blog then you know choosing a new product has many detailed steps. Once you’ve finished all of those and are ready to launch, the last thing is to create as much awareness about it as possible. FeedbackExpress has six ways you can do just that.   1. Use a Contest to Generate Buzz It might seem like one of the oldest, most gimmicky things to do, but that’s because there’s value in this option. Contests are an awesome way to hype product awareness and grab a new pool of potential buyers, all in one fell swoop. An easy and efficient way is to have people sign up for your email list in exchange for a chance to win said product.   2. Get Involved on Social Media Ever heard of Rupi Kaur? No? Well, she’s a poet who branded herself on Instagram and turned her 1.3 million followers into a book deal. What’s even more astounding is that she was a first-time writer, and it gets even better: Kaur sold 1.4 million copies of her book, Milk and Honey.

11 09, 2017

5 Ways to Effectively Communicate with Amazon Seller Central


Guest post by Stephen Smotherman, Full-Time FBA Nothing is more frustrating than trying to get your point across to a Seller Central representative and feeling like you are continually being misunderstood. In previous blog posts, we have covered ways to handle different glitches within the Amazon inventory system – some of which require opening a case and sending a written message to ask for an investigation, a reimbursement, or some other type of assistance. To open a case, you will need to log in to your Amazon seller account and click on “Help” in the top right corner of the screen. A box will pop up where you can click “Contact Us” at the bottom. Next, you will see the question “What service can we help you with?” You’ll want to click “Selling on Amazon,” which will bring up a list of options for the type of issue you are having. You can browse through the list of issues to find the one that best fits the problem you need assistance with. When you’re communicating with a Seller Central representative through the “Contact Us” button, there

8 09, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon is building its first fulfilment centre in New York City: Dennis Green at Business Insider UK reports that Amazon announced on Wednesday that it's building its first fulfilment centre in New York City, in the borough of Staten Island. According to the release, the warehouse will measure 855,000 square feet and provide over 2,250 new jobs in the area. The workers will pack and ship orders to the tri-state area and beyond, working in conjunction with Amazon's team of robots. Continue reading... Amazon and Apple join the race for James Bond distribution rights: Mark Sweeney at The Guardian reports that Amazon and Apple have emerged as contenders to take on the multibillion-dollar distribution rights for the James Bond film franchise. The rights, valued at between $2bn and $5bn (£1.5bn-£3.8bn), according to Hollywood Reporter, are considered to be underexploited in a world where blockbuster global intellectual property is in high demand. Continue reading... 7 sure-fire steps to becoming a booming ecommerce entrepreneur: Nathan Resnick at

8 09, 2017

How Michael Gower Uses FeedbackExpress To Gain a Competitive Advantage


At FeedbackExpress, we work with a wide range of sellers. This post is an interview with Michael Gower from Gower Health Fitness Solutions whose product line includes bunion sleeves and compression socks for sport. Michael has been selling on Amazon for three years. Before that, he was selling via his websites only. As a private-label company, Gower Health Fitness Solutions relies on product reviews to help drive sales through customer recommendations. Since using FeedbackExpress, Michael’s review rate has increased by 100%!   Selling on Amazon FeedbackExpress: Why did you start selling on Amazon? Michael: I realised how big it was. Plus, Amazon’s share of the ecommerce market continues to grow. FeedbackExpress: What product(s) do you sell? Michael: I mainly sell products that fit in the foot care niche including bunion sleeves, toe separators, compression socks and arch supports. FeedbackExpress: Do you use FBA? If so, why? Michael: Yes. I was looking for a way to streamline my fulfilment so I could focus my time more on product selection, branding and marketing. I also heard that using FBA would improve my sales...and it did! FeedbackExpress: Do

6 09, 2017

7 Ways to Improve Productivity as an Amazon Seller


Although there’s a bit of luck involved with selling on Amazon, much of your success rests with how you manage your time and skills. And if you’re looking on ways to improve your productivity, then keep reading because FeedbackExpress has seven ways you can better yourself.   1. Automate as Much as Possible Are you pricing products manually? Switch to a repricing software to handle that for you. Are you writing out emails for feedback and reviews by hand? Stop. Software can do that for you. And are you fulfilling each order by yourself? Bad idea. It’s time to get FBA involved.   2. Organise Your Data into One Location Google Drive can be an incredibly powerful tool because it can do so much: spreadsheet, word doc, slide show, etc. It’s also cloud-based so you can access your information from wherever you are in the world (and can feel free to go on vacation without missing a beat). You start off with 15GB of free storage, which is plenty for you to work with for your files. If you’re looking more at project management tools,