17 10, 2018

Amazon Accused of Review Manipulation to Promote Own Products


Amazon has been accused of manipulating reviews to promote its own brands over third-party merchants. According to Bloomberg, review watchdogs and excluded merchants are now "alleging Amazon is guilty of review manipulation". Allegedly multiple sellers experienced a drop in sales when Amazon introduced its own version of the same product and showed their own products higher in search results. Amazon used its "Vine" program which connects vendors with regular reviewers for a fee, allowing those vendors to provide their products for free for customers to review. However, independent merchants are excluded from the program — which means Amazon's own label products may be able to get more reviews on their products and appear above the merchants' products in the search results. Amazon now has more than 120 brands with 100 of these introduced over the last two years. One customer in the Vine program left nearly 40 reviews for products he/she received for free in one day. The merchants’ complaints have been magnified as the ecommerce giant faces a European Union antitrust probe into whether Amazon advantages its own merchandise over rival products on the

16 10, 2018

6 Benefits of Amazon Product Review Software


Reviews are one of the main ways shoppers make the decision to buy. Have too many 2- and 3-star reviews, and you’re not likely to get a sale. If you’re wondering how to boost yourself into the next level where the majority of your reviews are 4- and 5-star ones, then FeedbackExpress will show you eight benefits of using product review software to get there.   1. You Can Set it and Forget It Let’s be honest: remembering to email countless buyers at periodic intervals is a pretty mundane task. And it’s not usually something that’ll jump out in your mind, so you have two options: You can set alarms to do so and get annoyed at something constantly buzzing at you, or you can get software to take care of it so you don’t even have to think about it.   2. Customised Approach That’s Consistent Across Marketplaces As streamlined as each Amazon marketplace is, there will be subtle differences within each country, like spelling and word use. Using great Amazon product review software means you can customise your approach to buyers in each

15 10, 2018

A Survival Guide For Third-Party Amazon Sellers


Guest post by freelance writer, Kristin Savage. You can find her on Facebook and Medium. Amazon has changed the face of ecommerce forever. The American giant is active on 12 different marketplaces and has more than 300 million active users. In addition, there are 2 million sellers on Amazon. Looking at the global picture, you can’t help but admire the machinery running Amazon. However, for those of you trying to make a living out of it, these numbers may not be as bright and shiny as we think. Selling on Amazon is a tricky business. The competition is getting stronger and there are more and more people joining every day. An Amazon seller is like a grain of sand on a Californian beach. It’s only natural we raise the question of third-party Amazon sellers and their survival on the market. What are the major issues? What can you, as a third-party Amazon seller do in order to secure your spot and win profit?   Third-Party Sellers Amazon offers the widest variety of products for you to purchase. More than a million products are added each

12 10, 2018

5 Interesting Stories from the World of Ecommerce This Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon ponies up more money for warehouse workers after blowback: Spencer Soper at Bloomberg reports that Amazon is sweetening the pay for some of its longtime warehouse workers after employees criticised the loss of bonuses and stock awards as part of the company’s pledge to boost all wages to at least $15 an hour. Additionally, Amazon is introducing a new cash bonus of $1,500 to $3,000 for tenure milestones at five, 10, 15 and 20 years. Continue reading… Amazon ditched AI recruiting tool that favoured men for technical jobs: Reuters via The Guardian reports that Amazon’s machine-learning specialists uncovered a big problem: their new recruiting engine did not like women. The team had been building computer programs since 2014 to review job applicants’ résumés, with the aim of mechanizing the search for top talent, five people familiar with the effort told Reuters. Automation has been key to Amazon’s ecommerce dominance, be it inside warehouses or driving pricing decisions. Continue reading… Amazon is reportedly looking for retail space for

10 10, 2018

5 Tips to Increase Your Amazon Conversion Rate


The less work you have to do at attracting new buyers, the better. But if you can’t actually extract value from your existing shoppers, then your conversions won’t be very high and you’ll lose out on potential sales. Here are five tips you can start using today to boost your conversion rate.   1. Play with Colour Psychology Colours have unconscious effects on people, and using them in strategic ways can impact your conversion rates. Red: Good for power, urgency, passion, and intensity. Use it for things like closing on a sale. Pink: Correlated with romance and femininity. Use it for things like marketing to women and girls. Orange: Represents energy, excitement, and aggression. Use it for things like subscriptions and calls-to-action. Yellow: Associated with optimism and youth. Use it for things like getting people to look closer into a deal or product. Green: Has to do with wealth, relaxation, and peace. Use it for things like introducing a new or complex idea to buyers when you need them to process something easily. Blue: Makes people feel calm, trusting, and secure. Use it for things

10 10, 2018

6 Great Black Friday Tips for Amazon Sellers


If you’re at all familiar with Americans and their holiday-shopping tendencies, you''ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was a difference? Then read on to see what six need-to-know tips FeedbackExpress has for you.   1. Start Early to Capitalise for Amazon Black Friday If you wait until even mid-November to start marketing to shoppers, you’re too late. You’ll need to prepare your inventory and marketing strategies so that you can hit ‘go’ in September/October. What most people know as Black Friday is actually Black November for Amazon merchants. Know how stores (both online and brick-and-mortar) start their Christmas advertising earlier and earlier? The same goes for Black Friday and you don’t want to be the black sheep that gets left behind. This way, you’ll be able to attract more shoppers, capitalise on more sales, and increase brand awareness.     2. But Don’t Put All Your Eggs into One Basket Sure, Black Friday — and its corresponding cousin, Cyber Monday,

9 10, 2018

The Key Differences Between Selling on Amazon Vs eBay


Guest post by Abi Cool, Director of Search at Marketing Wind The digital world has made an immense impact on commercial activities. With many sophisticated gadgets in vogue, shopping has been brought to the fingertips of customers and in few minutes orders can be made from any location in the world. There are many websites and WooCommerce stores that seek to be visible online. Some businesses engage in search engine marketing to advertise their brands among search engine results. Other commercial websites may carry out SEO analysis with a tool to ensure that websites meet the requirements of search engine algorithms. Companies like Amazon or eBay have long succeeded in making their names an established brand. It seems that a good number of online shoppers are conversant with the name. In fact, Amazon and eBay rank among top online shopping sites in the world. If you have considered ecommerce for your business, the question of location should have popped up in your mind. Let us briefly zoom out of the digital world into the physical world. People visit marketplaces based on the product they are

8 10, 2018

What is an Amazon Super URL?


Sometimes the line between pretty good and all-star can be razor thin. To get that edge, you need to utilise every strategy you can. And it just so happens this is your lucky week, as FeedbackExpress has an ace you can put up your sleeve: Amazon Super URL. Keep reading to learn how you can use it to your advantage.   Amazon URL Anatomy: What You Need to Know First, let’s take a look at what a regular Amazon URL looks like and what the different parts of it mean. Check out the end of the link: This tells you what the user typed in to find this particular product. Next, look at these parts. Focus on the first string of numbers first, the stuff that comes after ‘qid’ — 1538609540. This is a UNIX timestamp (how many seconds have elapsed since 1 January, 1970) that tells you when the search took place. The next highlighted numbers, 8-5, gives you the search position — in this case, this particular product was 5th. It might seem confusing or dry, but these components all

5 10, 2018

5 Interesting Stories from the World of Ecommerce This Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon raises wages for lower-paid workers: Rebecca Marston at BBC News reports that online retailing giant Amazon is raising pay for hundreds of thousands of workers in the US and the UK. Amazon's lowest paid US workers will receive $15 an hour. In the UK, pay will rise from £8.20 an hour in London to £10.50, while outside London the rate rises from £8 an hour to £9.50. The move will benefit 250,000 workers in the US, 17,000 in the UK and tens of thousands of seasonal workers. Amazon is one of the biggest companies in the world, worth about $1 trillion. Continue reading... Amazon giveth and Amazon taketh away... Amazon eliminates bonuses and stock awards for hourly workers: Tami Lundy at CNN Business reports that Amazon announced on Tuesday that it will raise its minimum wage to $15 an hour for all US employees. But tucked away in the announcement was the fact that Amazon will phase out its bonus and stock award programs for its hourly

3 10, 2018

5 Ways Private Label Sellers Can Get More Amazon Product Reviews


If you’re one of the growing number of entrepreneurs who are dealing with their own product label and brand, then FeedbackExpress has got the post for you! We’ll go into different strategies you can use to spread the word on your private label product and increase its saleability.   1. Why Do Amazon Product Reviews Even Matter? If you’re selling your own brand, then you don’t have the luxury of years and plenty of money spent on bolstering that label’s reputation. Buyers, unless they’re really familiar with you and your style as a seller, don’t really have any way of knowing why they should choose your private label product over a better-known brand name. Plus, in today’s world where online selling is becoming increasingly popular, buyers trust their fellow buyers’ opinions more than ever before. Whether you think of it as buzz or herd mentality, shoppers turn to their peers for affirmation for their own choices. So, here’s how to rocket yourself up several levels.   2. Network with Amazon’s Top-Ranked Reviewers Just as there are Amazon sellers who are more highly ranked than others,