ChrisDunne

About Chris Dunne

Marketing Executive with FeedbackExpress.
18 01, 2017

Best Products to Private Label on Amazon

What is Private Labelling? Private labelling is a pretty simple concept. You sell your own inventory and use your own packaging, but the items you’re selling have been made by someone else. For example, the supermarket Tesco have private label goods in their Tesco Value and Tesco Finest ranges. What’s really cool about private labelling is that you get a great product to sell, but don’t have to deal with all the fuss that goes along with brand name marketing costs. It's a lot more expensive to sell branded goods than your own brand and with the introduction on Amazon Brand Gating in September 2016, a lot more hassle. By selling your own brand with less costs, that translates into greater profits for you! How to Do Private Labelling on Amazon Right It seems like a quick and easy way to boost your profits, no? And it is — as long as you follow these simple rules first. 1. Be Patient You’re creating a brand, and not just selling it, so the dividends are going to take a bit of time to reveal themselves. It’s

16 01, 2017

How to Keep Your Existing Ecommerce Customers (And Attract New Ones, Too)

In any sort of retail business, there’s always talk of either landing new customers or valuing existing ones. Which side is right? FeedbackExpress dives in deep with this debate, finding out once and for all what your business strategy should be. Customer Retention It’s impossible to ignore the benefits of retaining your existing customer base: Cost: Depending on what market you’re in and what the economy looks like, it’s cheaper to retain a customer than acquire a new one, with the latter costing 4 to 10 times more. Simplicity: You already have an existing marketing campaign in place, and tweaking it takes far less work than custom creating a whole new one. Ease of use: The longer you carry on a relationship with someone, the better you know them and what they like. Trying to figure out new people or customers is far more difficult. Existing base: Why go shopping for new business when you’ve already got a little goldmine right in front of you? According to CMO.com by Adobe, ’80 percent of your future profits will come from just 20 percent of your existing

13 01, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. How Amazon arranges its warehouses Amazon just got slapped with a $1 million fine for misleading pricing: Jason Del Rey at Recode reports that Amazon Canada has been hit with a hefty $1 million fine by a Canadian enforcement agency for what could be construed as misleading pricing practices. The investigation centred on the practice of Amazon displaying its prices compared to higher “list prices” — suggested manufacturer prices (MSRPs) designed as marketing gimmicks to make people think they are getting a deal, even though it’s often the case that no shopper ever pays that price. Continue reading... Walmart's new gas-and-grocery hybrids could become a major threat to Amazon and Kroger: Hayley Peterson at Business Insider UK reports that Walmart is opening convenience stores, called Walmart Pickup and Fuel, which will offer same-day pickup for groceries ordered online. There is only two locations at the moment but if expanded, could threaten Amazon and Kroger who have bet big on the growth on online grocery shopping.

11 01, 2017

Infographic: 7 Ways to Provide Great Ecommerce Customer Service

FeedbackExpress understands that to be successful in ecommerce and particularly those merchants selling Amazon, providing great customer service is a necessity. If you’re a smaller ecommerce seller, your challenge is to compete with top brands and top sellers. One way you can punch above your weight, is to offer exceptional customer service which helps to promote consumer and brand loyalty. Here's seven quick tips (plus a bonus tip) to help you provide great ecommerce customer service. 1. Offer multichannel support: 9 out of 10 customers expect to receive a consistent experience over multiple channels 2. Listen on social media: 78% of customers believe that social media will be the next tier of customer service. 3. Track all customer interactions. 4. Create a support centre for customers: 90% of customers go to a company’s website before calling or emailing you. 5. Provide online chat: 77% of customers agreed that online chat positively influenced their attitude about the retailer. 6. Focus on timely responses: 84% of customers that reported being either likely or very likely to do business with a company if it responded via phone in

9 01, 2017

How to Craft Emails to Get More Amazon Feedback

We know, we know — it’s important to get feedback from your buyers. And we here at FeedbackExpress apologise in advance, but we’re going to talk a little more about why it matters so much. Specifically, we’re going to delve into how you can write an amazing email buyers will actually read and respond to. The Main Reason for Getting Seller Feedback: Turning Them into Product Reviews As an Amazon seller, you know there are two types of reviews: seller reviews, and product reviews. The latter is especially important because it’s one of the first things customers see when shopping for products. Seller reviews, on the other hand, are far more buried — they’re behind your seller name — and so customers won’t see that unless they go looking for it. So why bother with writing an email that asks for seller feedback, anyway? Simple: because it’s a valuable opportunity to turn it into a product review. You see, you want to capitalise on happy, chatty customers because one who’s glad to write a review on you is also pretty likely to write a review

6 01, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. 50+ predictions for ecommerce in 2017: Andy Geldman at WebRetailer offers a round-up of ecommerce predictions for 2017 from over fifty experts from five continents. It’s a comprehensive panel of online sellers, technology vendors, service providers discussing about what to expect in 2017, taking in Amazon, eBay, private labeling, sourcing from China, multichannel ecommerce, consumer expectations, social media and more. Continue reading... Amazon tops two billion products delivered via FBA in 2016: Fareeha Ali at Internet Retailer reports that sellers using Fulfilment by Amazon services grew more than 70% year over year. Amazon hooked more sellers on its fulfilment services last year, in part because of Amazon Prime’s popularity and shipping advantages, such as lower rates and faster delivery times. The company also announced this week that more than two billion items from marketplace sellers were shipped through FBA in 2016, double the volume in 2015. Continue reading... 6 Amazon FBA sellers share how their business got its start: Nick Loper at Side Hustle Nation

30 12, 2016

7 Ways to Get More eBay Feedback

We all know one of the best ways to get more eBay feedback is to use FeedbackExpress, but what else can you do on your own time? Here are 7 things you might not know about but should be practising right away. #1. Be Prompt in Your Payment One way to bolster your feedback and reputation is to be a buyer. And when you purchase an item, pay as soon as you win the bid (or click ‘Buy Now’). Sellers appreciate not having to wait or ask for the money, and this helps up your chances of getting (great) feedback. If you’re starting off with a blank slate and have no reviews, then start off with buying a bunch of small, inexpensively-priced goods as a quick way of getting that feedback. #2. Write About Your Purchase Right Away If you’ve never been in the seller’s shoes, then it can be tough to know just how much they rely on their feedback. Even if you’re not going to use your newly-bought item right away, take it out of the packaging and check it over. And then

20 12, 2016

Amazon’s Return Dissatisfaction Rate & Customer Dissatisfaction Rate

Amazon's introduced a Return Dissatisfaction Rate and Customer Dissatisfaction Rate in an attempt to improve the returns process and help Amazon buyers get more satisfaction. Return Dissatisfaction Rate The Amazon seller dashboard now includes a Return Dissatisfaction Rate, which measures customer satisfaction on how customers' returns are processed. The rating is based on the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected, or received negative customer feedback. Amazon created the Return Dissatisfaction Rate to help prevent claims and negative feedback, and guide sellers' understanding of where they can improve the returns experience for their buyers. The Return Dissatisfaction Rate consists of three individual components: Negative Return Feedback Rate: % of valid return requests that have received negative buyer feedback Late Response Rate: Amazon sellers must respond to return requests from buyers within 48 hours. Invalid Rejection Rate: % of in-policy return requests that are incorrectly rejected. Sellers will be rated either good, fair or poor. Sellers rated "Good" by Amazon will receive a green tick indicating you're meeting Amazon's standards. A yellow exclamation mark will mean Amazon has deemed

19 12, 2016

How Amazon Sellers Should Deal with FBA Returns

Having a product returned is probably every sellers least favourite part of ecommerce. More than just a lost sale, it means something went wrong down the line and the buyer wasn’t as satisfied with an item as you’d hoped. Unfortunately, there’s no avoiding the inevitable, so the best solution is to deal with FBA returns as smartly as possible. Make Sure Returned Items Are Actually Returned to FBA The returns process when FBA is involved is quite a bit different than if you’re selling on Amazon by yourself. The biggest thing to remember is the 45-day window where buyers have up to 45 days to return the item they want a refund for. Unless you’re in a slow period or aren’t selling a huge number of items, it’s best to let the month and a half go by before checking your account. Under ideal circumstances, FBA will refund the customer, inform them they have 45 days to return the item and everything. However, it sometimes happens that customers don’t return the item within that time-frame and the product never makes its way back into your

13 12, 2016

How to Get More Positive Feedback on Amazon (3 Super Tips)

Quiz time! What’s the most important factor when it comes to selling on Amazon? If you came up with a bunch of different answers, that’s because there is no single one that stands out above the rest. But in this post, we’re going to focus on communicating with your buyers, which helps makes the whole process a lot more personable—and can help lead to higher sales. Going Past Just Using Amazon’s Standard Emails Unless it’s your first time experiencing a sale on Amazon, you know the marketplace giant sends out a couple of emails to your buyer after they've completed a purchase. Right away, they’ll get one that confirms the purchase they made, followed by an email that lets them know their purchase has been shipped and is on its way. Sometimes, your buyer might get a third email that asks them for their thoughts on their shopping experience or what they thought of the actual product they just bought. This doesn't happen all the time; and truth be told, we’re not 100% sure of when Amazon will send out this third email, or even