About Chris Dunne

Marketing Executive with FeedbackExpress.
21 02, 2018

Boost Your Sales With These 3 Amazing Amazon SEO Secrets


Hands up if you love learning about Amazon SEO secrets the rest of the public doesn’t know about. Now keep those hands up if you’re an Amazon seller, and are dying to know what you can do to get a serious jump on the competition. Curious? Awesome — FeedbackExpress has put together this exclusive post just for you!   1. Brand Recognition is Everything If you’ve been slacking on your SEO-ness, it’s time to stop. For reals. Especially if you think that you don’t need it with Amazon’s template. Ecommerce is ecommerce, and SEO has principals that can be used across the board. And if you need only one reason why SEO should be on your daily to-do list, it’s because brand recognition is everything. It’s easy to fall into the trap of thinking that just because Amazon has a team of amazing designers and engineers, you don’t have to do anything and can just rest on their laurels. While you can to a certain extent, there’s still a certain amount of legwork for you involved.   2. Understanding How the Search Process Works You

20 02, 2018

How to Win the Buy Box on Amazon in 2018


Did you know that close to 90% of all Amazon sales happen through the Buy Box? Consequently, if you're not in the Buy Box or more buying options, your chances of making a sale are pretty slim.   What is the Buy Box? Amazon consists of two types of sellers, Amazon itself, and third-party sellers. For most items, there will be a number of different buying options for the buyer. When a buyer selects "Add to cart", the seller who has the Buy Box at that moment in time (the Buy Box winner rotates but more about that later), gets that all-important sale. With an estimated 82% of sales (more for mobile sales) on Amazon going to the Buy Box "winner", it is easy to see how important it is for sellers to know how to win the Amazon Buy Box.   Buy Box Factors The Buy Box algorithm starts by analysing each offer by all the sellers of a product. It then evaluates each offer based on seller history, prices and many other variables which will be discussed in later section. After carrying out

19 02, 2018

7 Ways to Increase Traffic to Your Ecommerce Site


There’s a certain route you have to take in order to reach the land of many favourable reviews, and it all starts with increasing traffic to your site. To get more visitors to your site, FeedbackExpress has learned the top 7 ways of doing so.   1. Make Sure Your Site is Full of Quality Content Remember the days of Angelfire and Myspace? Most of us don’t like to because the sites were bad, especially compared to how snazzy they are today. The sad news is, though, that not all site builders have used today’s tricks to improve their sites. Sites with low-quality content can be hard to describe, but you know it when you see it. But some of the main things to focus on include: Hi-res photos from a variety of angles A blog that details what your products are about and any new developments you have Cookie crumbs A simple shopping and buying process   2. Go Through Everything With a Fine-Toothed SEO Comb If you have all the best content in the world but not the keywords that will register with

16 02, 2018

5 Interesting Stories from the World of Amazon This Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon to launch delivery service that would vie with FedEx, UPS: Laura Stevens at The Wall Street Journal reports that Amazon is working to further expand their delivery network to be able to fulfil more customer orders themselves. In 2015 they spent $11.5 billion on shipping costs, and in 2017 rose to $21.7 billion. Part of this plan is a new "Shipping with Amazon" program that will first be rolled out in Los Angeles. It will have Amazon pick up packages directly from sellers and then deliver them to customers. Continue reading... Amazon paid $90m for camera maker's chip technology:  Reuters via The Independent report that Amazon paid about $90m (£64m) to acquire the maker of Blink home security cameras late last year. The deal’s rationale and price tag, previously unreported, underscore how Amazon aims to do more than sell another popular camera, as analysts had thought. The online retailer is exploring chips exclusive to Blink that could lower production costs and lengthen the battery life of other

14 02, 2018

15 Ways to Boost Your FBA Sales in 2018


2018 has barely started, so you have plenty of time to look for ways to boost your FBA sales. If your stuck on ideas, FeedbackExpress has 15 awesome ways you can increase your buys.   1. Sharpen Up Your SEO Amazon might look like a marketplace, but it’s also equal parts search engine. Using the right keywords and using them effectively in titles, descriptions and even questions/answers can all help you leapfrog to the front of searches.   2. Detailed Product Descriptions Buyers want to be able to emotionally connect to the product, so don’t skimp out on the length of your product listing. Roughly 1,000 words is a good length when it comes to telling a story. Part of this should be appropriate keyword insertion, but the majority should be an emotionally compelling pitch.   3. Professional Images Gone are the days when you’d need a bulky DSLR camera to take amazing photos. Now, you can use a smartphone to take really good pictures. Make sure to use neutrally-coloured backdrops, plenty of natural light, and various angles to show all the product’s dimensions.  

13 02, 2018

How to Improve Your Amazon Order Defect Rate


There are so many metrics to focus on with Amazon, it can be a tad tricky to know where to start first. But as FeedbackExpress will tell you, one of the most important is the Order Defect Rate. It’s one of the biggest indicators of your health as a seller, and one of the biggest factors Amazon looks at whether to promote or demote you.   How the Order Defect Rate is Calculated It’s a simple calculation here: number of orders divided by the number of negative defects on those orders, with each order counting as one, even if there’s more than one defect on that order. But because orders aren’t fully completed overnight (i.e. from the time a buyer clicks on something to when they receive it and leave a review), Amazon typically takes about a month or so to calculate this, so don’t expect it to show up right away. Keeping this in mind, always aim for your Order Defect Rate to stay under 1%.   What Comprises the Defects in an Order There are three things Amazon looks at: Negative Feedback: If

12 02, 2018

How To Remove Negative Feedback on Amazon


Guest post by Stephen from Full-Time FBA blog A few months ago, I was outsourcing at retail and thrift stores with my wife. It was lunch time, so we took a break and went to one of our favourite local Mexican food restaurants. While we were waiting for our lunch to come, I received a text about a negative feedback on Amazon that was just posted to my seller account. By the time lunch was done, the negative feedback had been removed, and we enjoyed the rest of the day. How was this situation fixed so quickly? More on that in a minute… Many Amazon sellers know that winning the Buy Box is vital to their success on Amazon. If you are wanting to win the Buy Box more often, one really great way is to improve your feedback score. When Amazon sees that you are a quality seller with an amazing reputation, their Buy Box algorithm is more likely to include your inventory. About 70-80% of all Amazon sales come through the Buy Box, so it’s really important to have all your ducks in a row in order to get the Buy

9 02, 2018

5 Interesting Stories from the World of Amazon This Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon settles tax optimisation dispute with French authorities: Roman Dillet at TechCrunch reports that Amazon has signed an undisclosed deal with the French tax authorities. From 2006 to 2010, Amazon operated in France using its subsidiary in Luxembourg. This way, the company could pay less taxes. But French authorities think French sales should be taxed in France. That’s why they were asking for $252 million in unpaid taxes (€203 million). It’s possible that Amazon eventually paid less than $252 million. Continue reading... Amazon's stock jumps 6% after its 4th-quarter results beat the Street's expectations: Tory Wolverton at Business Insider reports that Amazon's stock jumped more than 6% after the ecommerce giant topped Wall Street's fourth-quarter expectations. The company reported its holiday-period results on Thursday afternoon. At the time of writing, Amazon's stock was up $85.00 a share, or 6.1%, to $1,475.00. Continue reading... UKFast chief on his top 5 predictions for ecommerce in 2018: Lawrence Jones at The Drum reports that the next 12 months are set to

8 02, 2018

How to Sell Successfully on Amazon (7 Steps)


Here's our seven tips to help you sell successfully on Amazon and boost your sales and profits.   1. Improve your Amazon SEO Think of Amazon as a search engine and you’ll have a better idea of how to strategically approach selling online. Familarise yourself with the ins and outs of Amazon’s search engine algorithm, and you’ll be in a better position to get your search terms, keywords and copywriting in order.   2. List your items correctly Now you know how Amazon's search engine algorithm works, take some time to research your competition. Search your items and note how you rank compared to the competition in terms of listing description as well as price.   3.Price your items competitively If you're the most expensive, you're unlikely to get many sales. If you're priced too low, you won't make much profit. The key is to find the sweet spot between these two. This may be 1p lower than the competition, although note that the Buy Box winner is decided by more factors than solely price. If you have a large inventory, repricing manually may not be

7 02, 2018

The Top 6 FeedbackExpress Features


FeedbackExpress is a popular Amazon feedback tool for all sellers. With so many useful features it was difficult to narrow it down but here are our six favourite features within our Amazon feedback software.   1. Templates One of the coolest features within FeedbackExpress is the ability to access a range of professionally written templates for different events and goals. All our templates are available in five different languages to support sellers across seven Amazon marketplaces. For the best results (maximum engagement), we advise sellers to customise the templates for each of their products.   2. Negative feedback notifications Whenever you receive any negative feedback on Amazon, you should always respond quickly to demonstrate a high level of customer service and build brand loyalty. One of the most popular FeedbackExpress features is our negative feedback notifications which can be sent directly to your cell phone. There's also an option to add multiple email addresses so one of your team can take action.   3. Automatic email triggers This cool feature offers the ability to trigger a product review request any specified number of days after a