About Chris Dunne

Marketing Executive at FeedbackExpress.
20 03, 2019

How to Advertise Private Label Products on Amazon


Guest post by Danielle Canstello from Pyramid Dynamics So, you’ve taken the leap into selling a private label product on Amazon. You’ve done the work and found a profitable product, and created a high-converting product listing. Your next step is learning how to advertise your private label product on Amazon. We’re here to help.   Getting Started on Amazon Advertising We’re assuming that you are well on your way to accomplishing, or have already accomplished, the following: Found a profitable product to sell Set up an Amazon Seller Account Created a high-converting product listing Taken photos of your product for the listing Established a price Written a great product title Established effective bullet points Chosen and added keywords to your product listing And, launched your product Once you’ve accomplished that, you’re ready to start running Amazon-sponsored advertisements. Utilising Amazon ads to drive traffic to your product listing is an effective use of your advertising money because people visit Amazon with the intent to purchase. Using Amazon’s pay-per-click (PPC) ads means you pay Amazon a fee when a user clicks on your ad. The conversion rate

19 03, 2019

Pros and Cons of Amazon’s Business Models


Just because anyone can register for an Amazon seller account doesn’t mean they’ll be successful at it, or that it’s even the right marketplace for them to sell on. This post takes a look at the pros and cons of the various Amazon business models so you can decide what the best fit for you is.   Private Label When you sell as a private label, you’re purchasing items in bulk from a vendor or manufacturer and putting your own brand on it. They’re usually generic items that look different from major brands, so you likely won’t mistake them for big-name pieces. Think of items like baby food, snacks, men’s and women’s clothing, home décor and more. Pros You can imprint your own decisions and style on the product and brand. You get to decide how much to order or produce instead of being beholden to a company’s decisions. You don’t have to pay brand name prices, so you can compete with lower prices and win more customers. Cons It can take more upfront investment to create a private label — time and money spent

15 03, 2019

The Top 5 Ecommerce News Stories of the Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon reportedly nixes its price parity requirement for third-party sellers in the US: Catherine Shu at TechCrunch reports that Amazon will stop forbidding third-party merchants who list on its ecommerce platform in the United States from selling the same products on other sites for lower prices, reports Axios. The company’s decision to end its price parity provision comes three months after Sen. Richard Blumenthal urged the Department of Justice to open an antitrust investigation into Amazon’s policies and a few days after Democratic presidential candidate Sen. Elizabeth Warren announced she would make breaking up Amazon, Google and Facebook a big part of her campaign platform. Continue reading... Ecommerce is the ‘future for a lot of markets,’ Adidas CEO says: Chloe Taylor at CNBC reports that Adidas CEO Kasper Rorsted see ecommerce as a tremendous opportunity.  He said, “We launched our own app last year, and it’s been downloaded more than 7 million times in more than 25 countries. We think e-commerce is still in its early days, and

14 03, 2019

Top 15 Biggest Mistakes to Avoid When Selling on Amazon


The best mistakes are the ones you can avoid making. In the spirit of that, FeedbackExpress takes a look at the 15 biggest mistakes sellers make on Amazon, and what you need to know to sidestep them.   1. Trying to Have Multiple Seller Accounts One person, one account. If you try to register for more, you’ll be in violation of Amazon’s policies and they’ll be within their rights to suspend or close your account.   2. Registering for a Seller Account That Doesn’t Suit Your Needs If you register for an individual account but move plenty of items each month, you’ll be paying more than you need to in fees. But if you sign up for a pro account and sell fewer than 40 items a month, you’ll also be paying more than you need to. Another thing to consider: if you need FBA (right now) or not.   3. Having Non-Moving Inventory This mistake usually affects new sellers, as they need a bit of time to figure out how much stock to carry. And while it’s never good to post an ‘out of

12 03, 2019

3 Strategies to Deal With Negative Amazon Product Reviews


Let's say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.   Differentiating Between Amazon Product Reviews and Seller Feedback Buyers can leave you one of two types of feedback: seller or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold. A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half-dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price. Pretty much the same idea goes for selling on Amazon.

8 03, 2019

The Top 5 Ecommerce News Stories of the Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon to close all 87 US pop-up stores: Sarah Harvard at The Independent report that Amazon announced this week it will be shutting down all of its 87 pop-up store locations in the United States beginning in April. The retail giant said on Wednesday that it will instead be expanding its bookstores and 4-star stores. “Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson told CNBC. Continue reading... Alibaba's opening an online store with Office Depot: Kate Taylor at Entrepreneur reports that Office Depot is teaming up with Chinese ecommerce giant Alibaba, as both companies hope to benefit from the other's strengths to win over US small business owners. The two companies are launching a co-branded online store, as well as collaborating on revamped customer support, distribution and fulfilment options. Continue reading... Amazon stops selling 'April Fool' Dash buttons: Sky News reports that Amazon has stopped selling Dash buttons, the product

6 03, 2019

Seller Feedback vs Product Reviews on Amazon


As you can guess by our name FeedbackExpress, getting reviews on Amazon is pretty important. But can you distinguish the nuances between seller feedback and product reviews? Both are crucial to gaining visibility and being successful, so let’s take a look at what separates the two.   Differentiating Between Seller Feedback and Product Reviews I recently bought a power bank on Amazon (that shall remain unnamed) and had a mixed experience with it. It arrived well before the delivery date I selected, but the product itself was a dud — I was able to charge and use it once before it pretty much died. Because I know the importance of reviews — the difference between seller feedback and product reviews — I wrote separate things. I wrote that the seller delivered the item far quicker than I expected and that the item was well packaged for my seller feedback, then another review stating my unhappiness with the power bank not working. Seller feedback has to do with a buyer’s experience of the seller, such as with issues like: How quickly and thoroughly the seller answered

5 03, 2019

Amazon Announcement: Amazon Project Zero


What is Project Zero? Amazon Project Zero aims to leverage the combined strengths of Amazon and brands to drive counterfeits to zero. Automated protections Powered by Amazon’s machine learning, automated protections continuously scan stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g. trademarks, logos, etc.) and Amazon scan over five billion daily listing update attempts, looking for suspected counterfeits. Self-service counterfeit removal Brands no longer need to contact Amazon to remove counterfeit listings from our stores. Instead, they have the unprecedented ability to do so themselves using Amazon's new self-service tool. Amazon will also use this data to strengthen their automated protections to better catch potential counterfeit listings proactively in the future. Product serialization Brands apply a unique code on every unit they manufacture for an enrolled product, allowing Amazon to scan and confirm the authenticity of every one of those products purchased in Amazon’s stores. With this service, Amazon can detect and stop counterfeiting for every product unit before it reaches a customer. It is currently only an invite-only experience but you can join the waitlist here. Source:

4 03, 2019

What You Need to Know When Dropshipping from Amazon to eBay


By dropshipping, you’re taking the worry out of having to stock a full inventory and pay storage and fulfilment fees. All you need to do is accept the order and make sure the supplier fulfils it. If you’re wondering about dropshipping between two online giants, Amazon and eBay, FeedbackExpress has you covered. Here’s what you need to know.   The Legalities of Dropshipping from Amazon to eBay Before you get started in ecommerce, whether it’s dropshipping or anything else, it’s important to understand the legalities of it. In the most general sense, dropshipping from Amazon to eBay is legal. However, you’ll have to consider other issues, such as: The legality of items you want to dropship: Make sure you read the lists of prohibited items and see that what you want to dropship is allowed. The ethical issues: You may risk negative reviews if the price difference between products is too disparate. For example, if you’re able to make sales with a 50% markup on eBay, buyers may react poorly by leaving negative reviews on your page. How Amazon sellers respond: Buyers feeling deceived by

1 03, 2019

The Top 5 Ecommerce News Stories of the Week


Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Fake reviews for weight-loss pills on Amazon net firm $12.8m fine from US regulator: Sky News reports that a company which sold what it claimed were weight-loss pills using fake reviews on Amazon has been given a suspended $12.8m fine by US regulators. It is the first time that the Federal Trade Commission (FTC) has made a judgement against a company for hiring a marketing company to write fake reviews of its products on the online retail giant. Continue reading... Amazon is abandoning an entire 30-floor skyscraper in Seattle it had planned to move into as it follows through on a year-old threat: Dennis Green at Business Insider reports that Seattle's Rainier Square will no longer be occupied by Amazon. The company has nixed its plans to move into the 30-floor, 722,000-square-foot building, the company confirmed in a statement to Business Insider on Wednesday. GeekWire first reported the change after obtaining a flyer advertising the subleased space. Continue reading... Amazon will start penalizing sellers who ship unsafe packages to its warehouses,