ChrisDunne

About Chris Dunne

Marketing Executive with FeedbackExpress.
20 06, 2018

Pros and Cons of Using Amazon FBA

2018-06-20T14:12:58+00:00

I’m an unabashed fan of Amazon Prime. After all, what’s not to love about items shipped in two days or faster, Prime Day, video and music streaming, and unlimited photo storage? It’s pretty great — from a buyer’s perspective. But what about for sellers? It this post, we takesa look at the pros and cons you can expect with Amazon FBA.   Pros of Amazon FBA While there are disadvantages of Amazon FBA, let’s take a look at the awesome stuff first. Can Reach Prime Customers For all the reasons I listed in the intro, customers love Amazon Prime for them, too. And they also tend to spend more than their non-Prime cousins. So if there are more of them and they contribute more money to the marketplace overall, getting access to them can be a very good thing. More Sales If I’m looking at two identical products and one has free, two-day shipping and the other will take two weeks and 20% more in cost to arrive, which one am I going with? That’s the mindset of most Amazon buyers, so FBA can significantly

19 06, 2018

5 Things to Include in Your Amazon Product Descriptions

2018-06-19T14:32:11+00:00

If you’re wondering why your sales have stalled recently, the answer may lie in your product descriptions. You might have great keywords and images and metrics, but if people aren’t wowed by the description, then you could be losing out on a sale. Use these four tips to boost sales, then use FeedbackExpress to cover all the feedback needs you’ll have after.   An Example of a Great Listing I came across this listing for a knee compression sleeve, so I’ll be using it as a reference point about why it’s so good in so many different areas. It’s got 78% 5-star reviews, which clearly shows that people are very happy with it.   1. Make Bullet Points into Little Paragraphs Right off the bat, the listing sticks to the unofficial rule that 3-5 bullet points are ideal. But then it goes a step further by making the bullet points more engaging. The first few words are in all caps to grab your attention, but they also describe what the rest of the point will talk about. Next, they’ve written several sentences to expand on

18 06, 2018

4 Tips for Increasing Feedback and Sales on Amazon

2018-06-18T11:55:31+00:00

When it comes to selling on Amazon, reviews matter. According to a study by BrightLocal in 2016, 84% of us trust online reviews as much as personal recommendations and 92% of consumers read online reviews for local businesses. With statistics showing that a mere 5% of customers that make a purchase on Amazon leave feedback—having a process in place for collecting feedback and dealing with negative feedback is crucial for all sellers, particularly established ones. Feedback on Amazon is ranked from 5-star (excellent) to 1-star (awful). The Perfect Amazon Feedback Score Customers can leave feedback on how you performed (seller feedback) or on the product they purchased (product feedback). If you’re serious about selling on Amazon (and winning the Buy Box), you’ll want to aim for a seller feedback rating of 95% and above.   1. Treat Neutral Feedback as Negative 3-star (fair) feedback is neutral but in Amazon’s customer-centric eyes—it’s not good enough and as such, you should treat this as you would a 1 or 2 star review. It’s important sellers don’t ignore neutral/negative feedback as removing just a handful of

15 06, 2018

5 Interesting Stories from the World of Amazon This Week

2018-06-15T10:32:44+00:00

Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Microsoft reportedly working on rival Amazon Go tech for cashier-free stores: Tom Warren at The Verge reports that Microsoft is allegedly working on technology that could be used to power check-out free retail stores. The software giant has been talking to Walmart about using the tech, which will rival Amazon’s own Go initiative. Amazon first launched its cashier-free convenience store last year in Seattle. Continue reading... Facebook reportedly gave personal data to 60 companies including Apple, Amazon and Samsung: Sam Meredith at CNBC reports that The New York Times revealed on Sunday that Facebook had formed at least 60 data-sharing partnerships with device makers including Apple, Amazon, Microsoft and Samsung over the last 10 years. The embattled social media giant is already facing intense scrutiny from lawmakers, regulators and users around the world over its handling of personal data. Continue reading... Amazon home insurance could be on the horizon, but experts are sceptical of benefit to consumers: Carmen Reinicke at CNBC reports that after working on a project

12 06, 2018

7 Ways to Prepare For International Business Shipping

2018-06-12T17:11:14+00:00

It wasn’t long ago that doing international business was seen as the pinnacle of success. Conducting business overseas generally was something that only the largest and most successful companies had the capacity or the capability to accomplish. Today, however, thanks to the Internet, it’s possible for practically everyone — from international conglomerates to small entrepreneurs to people simply selling their unwanted items on auction sites — to buy and sell goods to practically anyone else on Earth. Buying and selling internationally can be crucial for business expansion, no matter how big or small your business is. However, the process is a bit more complicated than you may be used to. Taking advantage of international shipping can be a great way to expand your business, but it requires some forethought before your business gets the hang of it. Having a strong logistics plan in place before you begin using international shipping is the key to success and can open vast new markets for your business. Failing to have a strong logistics plan can result in damaged goods, delayed shipments and even fines for improper procedures. For

11 06, 2018

What FBA Sellers Need to Know About Amazon Sales Rank

2018-06-11T11:58:27+00:00

Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. If you’re not in the single digits, then FeedbackExpress has some concrete info and tips for you.   Breaking Down What the Amazon Sales Rank Means Simply put, your Amazon sales rank or Amazon Best Seller Ranking (BSR) is how well your product is selling when compared to its category, with products being graded on a bell curve. For example, if you sell t-shirts in Clothing and Accessories, then your t-shirts will be ranked against all other clothing and accessory items in that category. This gives both you and sellers an idea of what’s hot and what’s not. A product’s sales rank is assigned a number, with the smaller the number, the better (the ideal is a #1 rank). Because Amazon sales ranks for products can go into the millions, depending on how many items are in that category, it can be

8 06, 2018

5 Interesting Stories from the World of Amazon This Week

2018-06-08T11:47:34+00:00

Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon breaks Premier League hold of Sky and BT with Prime streaming deal: Mary Sweney at The Guardian reports that Amazon has broken Sky and BT’s stranglehold on Premier League football by striking a groundbreaking deal to live stream exclusive coverage of 20 matches a season online. The US company will exclusively show all 10 matches over one bank holiday and another 10 during one midweek fixture programme, for three seasons from 2019. Amazon said the matches would be available to UK Prime Video members at no extra cost to their existing subscription. Continue reading... Union sues Amazon delivery firms over driver rights: Mary-Ann Russon at BBC News reports that legal action is being taken against three delivery firms used by Amazon in another challenge to what has been called "bogus" self-employment. The GMB union wants its drivers to be given guaranteed hours and the minimum wage as well as sick and holiday pay. The union said drivers should be classed as full-time employees rather than self-employed workers.

6 06, 2018

How to Sell on Amazon Australia

2018-06-11T16:31:26+00:00

Selling on Amazon Australia might be dismissed by sellers because Australia is fairly isolated and has a pretty small population. But if you like riding in on the early waves of potential, Amazon Australia can potentially give a lot of returns and FeedbackExpress will show you how to approach that marketplace.   Benefits of Selling on Amazon Australia If you started selling on Amazon Australia about six months ago, you would have hit the jackpot because there were only about 500 sellers then. Now, there are about 10,000 sellers — but the good news is many of them either aren’t selling enough to be considered a viable full-time business or aren’t selling full stop. The longer you wait, the more competition you’ll face as the number of sellers on Amazon Australia is expected to exceed 50,000 by year’s end. The biggest reason for this explosive growth is it’s no longer an invitation-only process to sell. The majority of sellers you can expect to face will be Chinese. Even though it’s no small distance between the two, it’s still shorter than Australia-Europe and Australia-North America. Knowing

5 06, 2018

5 Essential Tools and Software for Amazon FBA

2018-06-05T10:41:36+00:00

This is a post by Amazon FBA seller, Devan Jordan When I started my Amazon business I was very lucky in the fact that I had friends around me that also sold on Amazon. I benefitted from their experiences and this saved me valuable time and from making mistakes. What I want to do for you is give you some help too to give you that advantage just like I had. This will benefit you if you sell on Amazon or if you're thinking about selling on Amazon in the future. So here are my five essential tools and software for Amazon sellers.   1. Amazon Seller Central App This is number one for a reason. It is the key to saving time and since its update, it now holds all the information you need on the go. This is your on the go scanner, sourcing tool, inventory management and price checker. It has a lot of features and is getting more and more with every update so is a real must have. Android link Apple link   2. Keepa Chrome Add-On This isn’t a

1 06, 2018

5 Interesting Stories from the World of Amazon This Week

2018-06-01T13:12:03+00:00

Welcome to FeedbackExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce. Here’s what it means when an item is marked Amazon’s Choice: Dennis Green at Business Insider UK reports that Amazon has started explaining its choice to highlight certain products. Essentially, a product marked “Amazon’s Choice” is an item that many buyers have purchased and were satisfied with, as told to Amazon through reviews data. If you hover over the icon, there is a description that reads: “Amazon’s Choice recommends highly rated, well-priced products available to ship immediately.” Continue reading… Amazon to block its US website for Aussie shoppers over new GST rules: Patrick Hatch at The Sydney Morning Herald reports that Australians will be blocked from shopping on Amazon’s international websites and restricted to using its smaller local platform as the e-commerce giant responds to the government’s new GST rules on online purchases. The move is seen as a win for local retailers which had lobbied for the 10% tax to apply to all goods purchased from offshore retailers – not just on those greater than $1000. Amazon