About Chris Dunne

Marketing Executive with FeedbackExpress.
26 05, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon Go, futuristic supermarkets with no checkouts could soon launch in the UK: Aatif Sulleyman at The Independent reports that Amazon appears to be preparing to bring its unusual Go stores to the UK.  The company has filed several Go-related trademark applications with the UK Intellectual Property Office, which have now been approved, suggesting a launch announcement could be imminent. Continue reading… How to capitalise on Amazon’s super saver shipping price change: Stephen Smotherman at Full-Time FBA reports that Amazo has quietly changed the minimum order value for free super saver shipping for non-Prime members from $35 down to $25. If you react correctly, then this change by Amazon can help your business. Stephen suggests that sellers may now start pricing more items at $12.50 and $25 to try and capture more sales.  Continue reading… Amazon Prime launches more content perks for subscribers: Dan Wilson at Tamebay reports that Amazon Prime's latest enhancement for its UK members is Amazon Reading. The new feature grants Prime

25 05, 2017

How to Craft Emails to Get More Amazon Feedback


We know, we know — it’s important to get feedback from your buyers. And we here at FeedbackExpress apologise in advance, but we’re going to talk a little more about why it matters so much. Specifically, we’re going to delve into how you can write an amazing email buyers will actually read and respond to. The Main Reason for Getting Seller Feedback: Turning Them into Product Reviews As an Amazon seller, you know there are two types of reviews: seller reviews, and product reviews. The latter is especially important because it’s one of the first things customers see when shopping for products. Seller reviews, on the other hand, are far more buried — they’re behind your seller name — and so customers won’t see that unless they go looking for it. So why bother with writing an email that asks for seller feedback, anyway? Simple: because it’s a valuable opportunity to turn it into a product review. You see, you want to capitalise on happy, chatty customers because one who’s glad to write a review on you is also pretty likely to write a review

24 05, 2017

Amazon Feedback Software 101


Amazon has announced a ban on incentivised reviews for free or discounted products unless they are facilitated through the Amazon Vine program. Amazon has said the changes apply to all product categories with the exception of books. This follows Amazon taking legal action against a number of websites selling non-genuine reviews and against sellers themselves. The ecommerce giant has also recently updated its review guidelines, meaning buyers opening a new account who haven't made purchases worth $5, cannot leave a review. FeedbackExpress, Amazon feedback management software is fully compliant with Amazon's Terms of Service. In this article, we'll be looking at the importance of feedback on Amazon, how you can maintain a 100% seller feedback score and strategies for dealing with negative reviews when the inevitable happens. Overview The Importance of Feedback on Amazon The Difference between Product Reviews and Seller Reviews Strategies for Dealing with Negative Reviews How to Maintain a 100% Seller Feedback Rating Feedback Mistakes You Should Avoid How our Amazon Feedback Email Software Works #1. The Importance of Feedback on Amazon What matters most to Amazon? Customer satisfaction and loyalty. Therefore,

23 05, 2017

How to Prevent Buyer Complaints on Amazon


You know the saying, ‘An ounce of prevention is worth a pound of cure’? That’s especially important when it comes to customer complaints. Instead of dealing with a sticky mess of trying to right a situation, nip problems in the bud before they get out of hand. If you feel like you’ve been banging your head against a wall in this area, FeedbackExpress has some seriously awesome and totally doable tips for you. Understand What Drives a Customer to Complain It can be pretty easy to say, ‘Customers complain because they’re unhappy.’ And sure, unhappiness is the root of most, if not all, buyer complaints. But that’s too vague, so let’s work on narrowing the answer down a bit. What gets customers unhappy? It’s when they had an expectation in their mind of how a situation would unfold, and reality proved otherwise. It almost doesn’t matter if their expectation was realistic or not; what matters is for them is the two didn’t align. So here we have our situation (expectations misaligned with reality) — how do we stop this from happening? Try and Forecast the

19 05, 2017

Free Amazon Product Review Request Template


We're feeling generous again so we've decided to share our product review request template with you all, for free! This is a great template for private label sellers looking to boost the number and quality of product reviews they get on Amazon. Increasing product reviews can help boost your product visibility, sales and profits. Here's a great guide to product reviews that we put together. And, here's our Amazon product review request template which is 100% complaint with Amazon's feedback guidelines. Amazon Feedback Management - Do it Like a Boss via GIPHY Another Freebie Sellers using FeedbackExpress are currently getting more product reviews and seller feedback. If you want to join them and gain access to more great templates like the one above, then consider signing up for a FREE 30-day trial of Feedback Express Amazon feedback software. Related: Free Amazon Feedback Request Template Related: Free Amazon Feedback Removal Email Template

19 05, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon UK to use live music gigs to attract Prime subscribers: Dan Wilson at Tamebay reports that Jeff Bezos wants to make the attractions of Amazon Prime even better. The various existing attractions include delivery perks, music and videos, the Kindle library and much more for £79 a year in the UK. Now, Amazon is adding access to live music gigs via video to draw in new users. Continue reading... Amazon’s new bestseller list tracks what people are actually reading: Andrew Liptak at The Verge reports that Amazon is launching a new bestseller list called Amazon Charts, which will track the top 20 books sold and the top 20 books being read that week. The list will provide a more stable snapshot of the week’s bestselling and most-read books and incorporate data from physical books, Kindle books and Audible audiobooks. Continue reading... Amazon is hiring people to break into the multibillion-dollar pharmacy market: Christina Farr at CNBC reports that Amazon is hiring people to figure out

18 05, 2017

A Seller’s Guide to Amazon Product Reviews


According to a consumer review survey by BrightLocal: 91% of consumers regularly or occasionally read online reviews. 84% of people trust online reviews as much as a personal recommendation. [Tweet this quote] With stats like these, it’s not hard to see why product reviews matter online and how important it is to build and protect your online reputation. Buyers on Amazon can leave feedback in two ways: for the seller and for the product, known as seller feedback and product reviews. Seller feedback is where the buyer rates your seller performance (shipping, response time etc.) whilst product reviews should be solely focused on the product itself. It’s important sellers understand the difference between the two as it's useful when appealing to Amazon to remove bad feedback. This blog will focus on product reviews but if you want to learn more about seller feedback, check out this article on WebRetailer. Why Product Reviews Matter When you search for a product on Amazon, you’ll notice a number of gold stars and a number indicating how many product reviews it has received. In this case, 2,316. Here's an

15 05, 2017

What is Amazon’s Perfect Order Percentage Metric?


You may not like the algorithm, but Amazon’s Perfect Order Percentage is a quantitative metric of your selling abilities, sort of like a continually-updated report card. FeedbackExpress shows you how you can add some pep to your POP. The Proof is in the POP Amazon values perfection, having built its reputation on a foundation of fulfilled promises. In turn, they really, really like sellers who are motivated to strive towards a Perfect Order status, and use seven criteria in which to measure your performance. A-to-Z Guarantee Claims Buyer-initiated messages Cancellations Chargebacks Late shipments Negative feedback Refunds If you fulfil an order without a single wrinkle, then that’s considered a Perfect Order. But if one of the above criterion was used, then it’s no longer a Perfect Order. Further, Amazon calculates your Perfect Order Percentage by dividing your total orders by the number of Perfect Orders in the last 90 days. It’s highly unlikely that you’ll have a 100% score, but Amazon wants you to use 95% as your baseline. Common Problems Leading to a Non-Perfect Perfect Order Percentage Depending on the kind of inventory you

12 05, 2017

5 Interesting Stories from the World of Ecommerce This Week


Welcome to Ecommerce Weekly, FeedbackExpress' review of the top ecommerce, Amazon and eBay news from around the Web this week. Amazon drops free shipping minimum to $25 as Target goes the other way: Laura Heller at Forbes reports that Amazon has lowered the minimum order price to receive free shipping to $25 as its price war with Walmart heats up. The previous minimum of $35 was only established in February after Walmart dropped its free-shipping minimum to $35 from $49. Amazon didn't formally announce the change but the new information is on the website. Continue reading... Amazon Echo Show: Home assistant lets people watch users through camera: Aatif Sulleyman at The Independent reports that Amazon has just launched the Echo Show, its latest Alexa-powered home assistant. Like existing versions of the Echo, it plays audio, responds to voice commands and is capable of controlling compatible smart devices around the home, such as lights and thermostats. The Show, however, is the first in the range to feature a display. Continue reading... eBay UK Spring 2017 Seller Release: Active content (and impact to sales): Chris Dawson at Tamebay

10 05, 2017

Your Free Guide to Amazon Best Sellers Rank


With all the talk about Buy Boxes, you may think that’s the first thing sellers take notice of when deciding on a purchase. But this post is here to show you, there’s another heavily-weighted factor: the Amazon Best Sellers Rank also known as the Amazon Sales Rank. Understanding How Amazon Best Sellers Rank Works Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for that whole hour. Here's an example showing the best sellers rank on Amazon for Joe Wick's book, Lean in 15, which is currently ranked at number 12. It’s Not Necessarily a Barometer of How Well Something is Selling What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, ’how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items’. It’s a rather isolating mark of measurement,