ChrisDunne

Guest post by Danielle Canstello from Pyramid Dynamics So, you’ve taken the leap into selling a private label product on Amazon. You’ve done the work and found a profitable product, and created a high-converting product listing. Your next step is learning how to advertise your private label product on Amazon. We’re here to help.   Getting Started on Amazon Advertising We’re assuming that you are well on your way to accomplishing, or have already accomplished, the following: Found a profitable product to sell Set up an Amazon Seller Account Created a high-converting product listing Taken photos of your product for the listing Established a price Written a great product title Established effective bullet points Chosen and added keywords to your product listing And, launched your product Once you’ve accomplished that, you’re ready to start running Amazon-sponsored advertisements. Utilising Amazon ads to drive traffic to your product listing is an effective use of your advertising money because people visit Amazon with the intent to purchase. Using Amazon’s pay-per-click (PPC) ads means you pay Amazon a fee when a user clicks on your ad. The conversion rate

The best mistakes are the ones you can avoid making. In the spirit of that, FeedbackExpress takes a look at the 15 biggest mistakes sellers make on Amazon, and what you need to know to sidestep them.   1. Trying to Have Multiple Seller Accounts One person, one account. If you try to register for more, you’ll be in violation of Amazon’s policies and they’ll be within their rights to suspend or close your account.   2. Registering for a Seller Account That Doesn’t Suit Your Needs If you register for an individual account but move plenty of items each month, you’ll be paying more than you need to in fees. But if you sign up for a pro account and sell fewer than 40 items a month, you’ll also be paying more than you need to. Another thing to consider: if you need FBA (right now) or not.   3. Having Non-Moving Inventory This mistake usually affects new sellers, as they need a bit of time to figure out how much stock to carry. And while it’s never good to post an ‘out of

Let's say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.   Differentiating Between Amazon Product Reviews and Seller Feedback Buyers can leave you one of two types of feedback: seller or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold. A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half-dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price. Pretty much the same idea goes for selling on Amazon.

By dropshipping, you’re taking the worry out of having to stock a full inventory and pay storage and fulfilment fees. All you need to do is accept the order and make sure the supplier fulfils it. If you’re wondering about dropshipping between two online giants, Amazon and eBay, FeedbackExpress has you covered. Here’s what you need to know.   The Legalities of Dropshipping from Amazon to eBay Before you get started in ecommerce, whether it’s dropshipping or anything else, it’s important to understand the legalities of it. In the most general sense, dropshipping from Amazon to eBay is legal. However, you’ll have to consider other issues, such as: The legality of items you want to dropship: Make sure you read the lists of prohibited items and see that what you want to dropship is allowed. The ethical issues: You may risk negative reviews if the price difference between products is too disparate. For example, if you’re able to make sales with a 50% markup on eBay, buyers may react poorly by leaving negative reviews on your page. How Amazon sellers respond: Buyers feeling deceived by