ChrisDunne

Stuck about breaking down your Amazon Seller Rating? You’re not alone! Plenty of merchants don’t know the finer points of it, and therefore don’t know how to make them work to their advantage. In this post, FeedbackExpress is going to deconstruct all the complex bits so you can hit the ground running.   Amazon Seller Rating Explained First of all, Seller Rating is not the same as Seller Feedback. The latter is the reviews buyers leave of your service and your products, while the former is the measurement of your worth and success as a seller. Your Seller Rating consists of a numerical score between 0-100, with 0 being the absolute worst you can score and 100 marking perfection. Each order you fulfil (or Amazon fulfils) grades your performance on the following metrics: Shipping Time: The shipping time you advertise for an item should reflect that in reality. Order Cancellations: You’ll get points taken off if a buyer places an order, then cancels it. Chargebacks: This is when a buyer contacts their credit card company and says it was fraudulently used. Customer Inquiries: The longer

In the online world, your reputation is everything. It’s the biggest deciding factor people use in determining if they’ll buy with you or your competitor. And if the saying ‘the first impression is a lasting one’ is sacrosanct, then it’s 10 times truer online. FeedbackExpress has three simple ways you can bolster your Amazon reputation and keep swinging the odds in your favour.   1. Understand Things from the Customer’s Point of View In a brick-and-mortar shop, buyers have the luxury of picking up an item and asking you questions about it. Because they interact with you and the product physically, they can feel pretty confident in knowing exactly what they’re walking away with. But not online. And that’s why you have to think about things like a shopper. If you were browsing products online, what sorts of signs would you look for that’d tell you you were making a good buying decision? Are there plenty of good reviews — and if so, what do they say? How are the photos? Do they show the item from various angles? And how detailed is the product

If you're an Amazon seller, it's likely that at some point that you'll need to create a product listing on Amazon. This could be for a private label product, a new retail arbitrage product or a unique bundle. Having product listings which are informative and persuasive can help boost your sales and product ranking. If you make regular purchases on Amazon, you've probably come across examples of poor product listings which you can learn from. Typical product listing mistakes include titles spammed with keywords, confusing images and mediocre product descriptions. In this post, we'll be looking at some of the ways you can improve your Amazon product listings and in turn, rank better on Amazon. Amazon's product listing can be broken down into seven different components. Product title Product images Key product features Product description Keywords Product reviews Product rating Each section should lead the buyer through a process helping them decide if they should purchase your product or not. Your listing should be search friendly and ideally unique. Now, let's look at each listing element in more detail.   1. Product Title For most

If you’re a reader of our blog then you know choosing a new product has many detailed steps. Once you’ve finished all of those and are ready to launch, the last thing is to create as much awareness about it as possible. FeedbackExpress has six ways you can do just that.   1. Use a Contest to Generate Buzz It might seem like one of the oldest, most gimmicky things to do, but that’s because there’s value in this option. Contests are an awesome way to hype product awareness and grab a new pool of potential buyers, all in one fell swoop. An easy and efficient way is to have people sign up for your email list in exchange for a chance to win said product.   2. Get Involved on Social Media Ever heard of Rupi Kaur? No? Well, she’s a poet who branded herself on Instagram and turned her 1.3 million followers into a book deal. What’s even more astounding is that she was a first-time writer, and it gets even better: Kaur sold 1.4 million copies of her book, Milk and Honey.

Guest post by Stephen Smotherman, Full-Time FBA Nothing is more frustrating than trying to get your point across to a Seller Central representative and feeling like you are continually being misunderstood. In previous blog posts, we have covered ways to handle different glitches within the Amazon inventory system – some of which require opening a case and sending a written message to ask for an investigation, a reimbursement, or some other type of assistance. To open a case, you will need to log in to your Amazon seller account and click on “Help” in the top right corner of the screen. A box will pop up where you can click “Contact Us” at the bottom. Next, you will see the question “What service can we help you with?” You’ll want to click “Selling on Amazon,” which will bring up a list of options for the type of issue you are having. You can browse through the list of issues to find the one that best fits the problem you need assistance with. When you’re communicating with a Seller Central representative through the “Contact Us” button, there

Although there’s a bit of luck involved with selling on Amazon, much of your success rests with how you manage your time and skills. And if you’re looking on ways to improve your productivity, then keep reading because FeedbackExpress has seven ways you can better yourself.   1. Automate as Much as Possible Are you pricing products manually? Switch to a repricing software to handle that for you. Are you writing out emails for feedback and reviews by hand? Stop. Software can do that for you. And are you fulfilling each order by yourself? Bad idea. It’s time to get FBA involved.   2. Organise Your Data into One Location Google Drive can be an incredibly powerful tool because it can do so much: spreadsheet, word doc, slide show, etc. It’s also cloud-based so you can access your information from wherever you are in the world (and can feel free to go on vacation without missing a beat). You start off with 15GB of free storage, which is plenty for you to work with for your files. If you’re looking more at project management tools,