How to Optimize Your Amazon Review Strategy

  • Amazon Review Strategy

It’s simple: if you want to sell more products on Amazon, you need the good reviews in place to convince buyers. And to maximise the amount of good feedback you get, it’s important to have a strategy in place. FeedbackExpress will show you how to develop such a strategy, then optimise it for maximal results.

 

The Importance of Reviews

If you’re feeling a little unmotivated to work on an Amazon review strategy, let’s recap a few reasons why feedback matters so much.

  • Future buyers rely a lot on what past buyers have to say.
  • Since Amazon’s worked hard at eliminating incentivised reviews, the feedback that’s left has been more credible and trustworthy.
  • It gives sellers a way to understand what matters to buyers.
  • And it gives sellers a way to research products ahead of time.

Knowing this, let’s explore what you can do to build a winning strategy.

 

1. Use Feedback Software to Simplify the Process

A good Amazon review tool will filter messages for you based on criteria you deem important, provide a variety of template messages you can use, send those emails automatically when buyers leave good seller feedback, and send emails at strategic intervals.

If you’re a small seller and really good at words, maybe you don’t need-need feedback software. But with so many of them being free to test-drive, why not give it a shot to see how it can make your work life easier?

 

2. Package Inserts When Shipping Products

Try getting the jump on a review by sending a request with the package. A cute or clever postcard in the box asking for feedback is different from what most sellers do, and will definitely get you noticed. Bonus points if you’re a small company and include your name to add a personal twist.

Just remember that you can’t ask buyers for a positive or 5-star review, just a review.

 

3. Send a Friendly Follow-Up Email

This practice is probably the most standard and widely-used of any review strategy. However, we’re not talking about relying on the automated email Amazon sends after a buyer’s purchase. We mean the follow-up email you yourself send.

If you use feedback software, then you don’t worry about this because it’s already taken care of you. But if you don’t (and you really should), then make the email friendly, short, and on point. Remember to ask for a review — but not a positive one, just a review — and a link to where the buyer can write their review.

 

4. Be Different in How You Ask for a Review

A lot of sellers ask buyers for feedback, so how else can you differentiate yourself? By telling them specific prompts of what would make for a great, detailed review.

For example, ask them how they’re using their newly-purchased item and what benefits it’s provided. Suggest they upload photos or videos of themselves using it. Some consumers aren’t naturally verbose and need a bit of help to get them to open up and leave great, detailed, helpful feedback.

 

5. Use Outside Help Like Amazon Vine

This strategy is particularly helpful for sellers just starting out, but can also be super useful for buyers trying to get themselves out of a rut. Sellers provide Amazon Vine members with free products in exchange for reviews and it’s a win-win — Vine members get free products, and you get a guaranteed review.

If you’re doubting the legitimacy of this, take note of some of the really big companies that have participated in Amazon Vine: Sennheiser, Olympus, Samsung, Bose, Logitech, Microsoft, Dyson, Sony, and more. And if you just want to dip your toes in, you can enrol in the Basic level instead of opting for the Plus or Premium level.

 

Final Thoughts

Whatever strategy you decide to move forward with, using feedback software should form the foundation. Short of holding the buyer’s hand to type out the feedback, FeedbackExpress will do just about everything else. But you’ve got to use it to believe it, so sign up today and enjoy the first 30 days free.

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2018-09-24T11:27:50+00:00

About the Author:

Marketing Executive at FeedbackExpress.