You know the saying, ‘don’t put all your eggs in one basket’? It’s especially true when it comes to selling online. If you’ve been sticking to just the big names, it’s time to branch out so you can increase your sales. FeedbackExpress has done some digging around to find out which marketplaces are the ones you should be selling on.


1. Amazon

One of the most recognisable names around when it comes to online marketplaces, Amazon is super attractive to consumers because it promises a high level of service and quality. And also that there are items available in a huge array of categories. Listing here is almost essential for online merchants.

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2. Alibaba

As big as the previous marketplace is, Alibaba has the potential to dwarf it. It’s incredibly big in its native China and getting bigger all the time, offering millions of products listed by suppliers, retailers and manufacturers. A popular choice for online merchants to stock up on their own inventories to sell at a higher profit on other marketplaces.

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3. eBay

This one’s the OG of online marketplaces, having gotten its start 22 years ago this September. While small things have changed here and there with eBay, its signature theme of bidding for products remains firmly in place.

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4. Jet

Jet is fairly new, having been launched in 2015, but is working hard at becoming a viable choice for merchants selling branded products. With low maintenance costs, it’s a great low risk, potentially high reward marketplace for sellers.

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5. Etsy

For those not really familiar with Etsy, it’s kind of like the Pinterest of online marketplaces — lots of beautiful pictures of art-and-craft products that speak of themes and personalities. You can find mostly vintage and handmade products, but with 8 main categories (and sub-categories within each), you can broaden your scope if you think creatively.

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6. Bonanza

Bonanza’s tagline is ‘everything but the ordinary’ and it’s really working to set itself apart from the big names by making it easy and simple to use. There are no listing fees, no monthly storage fees and no advertising fees — they handle all of that for you and only take money once you make a sale.

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7. Newegg

For the more tech-oriented sellers, Newegg can be a potential favourite. There are more than 10.5 million products listed, with tech categories being heavily weighted but items also available in other categories, too. Once it opened up to third-party sellers, this marketplace grew even more. With each item, you have the option of fulfilling it yourself or having them do it for you.

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8. Tictail

If you’ve never heard of Tictail, it would have only been a matter of time before you did. They sell in more than 140 countries worldwide and specialise in fashion, art and home décor. There are two main ways to sell: setting up your own custom shop, or piggybacking on their name. Either option takes only minutes to set up.

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9. Mercado Libre

To really expand your global reach as an online seller, you have to take Mercado Libre seriously as an option. It’s the biggest online marketplace to sell on in Latin America, with 19 countries taking part from Argentina to Venezuela. With a free webstore option available (along with monthly subscriptions), there’s no downside in giving it a shot.

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Once you set up shop in the marketplaces that suit your items and style, the next step to focus on is organising feedback into one central worksite. While you might be able to do it alone, if you’re selling on Amazon, using FeedbackExpress is pretty much not optional — it’s vital for increasing your chances of higher ratings and bigger sales. And when you sign up today, you start off with the first 30 days entirely free to make feedback work as efficiently as possible.

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