Creating a successful Amazon business is more than a full-time job when you first start out. You’ve got to negotiate deals with suppliers, figure out storage and shipment, brand your label, create online buzz and connections, get a solid advertising strategy in place, handle social media, and so much more. But if you don’t focus on the fundamentals, like creating strong listings and getting a lot of reviews, all that work will be for naught. FeedbackExpress can help with the latter, and this post can help with the former with the best Amazon optimization services out there.
1. Hook Up With an SEO Agency
In today’s shopping climate, the majority of interest is built online. Shoppers want to know what’s out there that meets their needs without having to actually leave their home to find it. This is where (good) SEO comes into play, as having it in place helps you rank higher on Amazon and Google, making you and your products more easily found.
Think about the last time you searched for something online. How often did you go past the first page? Almost never, right? That’s because shoppers are spoilt for choice and have limited attention spans, the combination of which makes ranking on the first page more important than ever.
Your SEO agency should help with the following:
- At the most basic, they should understand that Amazon’s search algorithm differs from Google’s, as well as the key differences.
- They should then take these differences and apply them to your Amazon product pages by optimising product descriptions and images, as well as employing hidden keywords, to help your products convert at higher rates.
- When it comes to helping you rank higher on Google, your agency should have strong experience in longtail keywords, writing metadata and building a good network of links.
- And for both, keyword research is an absolute must.
2. Hand it Over to a Specialist Marketing Agency
Marketing is a full-time job in and of itself, so why handle this part of the Amazon optimization process when you’ve got so much else on your plate? This is double the case if you’re a third-party seller and can’t leverage your own brand because you’re restricted by a brand’s rules and regulations.
A good agency will stay on top of market trends and apply them to your store, whether you’re a private label or third-party seller. When interviewing agencies, talk in depth about the following:
- The kind of social media content they curate or create that can positively impact your particular inventory’s engagement.
- The kind of research they do — and how often — to measure your marketing performance so they can tweak campaigns to get better results without waiting too long on negative ones.
- The kind of email marketing campaigns they can generate that will result in the most clicks and conversions.
- If they have experience with Amazon PPC campaigns (this should be a must) and how they’ll analyse the results to either change existing campaigns or apply the knowledge to future ones.
3. Don’t Forget About Graphic Designers
My exposure to graphic design is limited to Microsoft Paint, and a couple of days I spent on the very basics of Photoshop, so I’m in awe of the magic that graphic designers can make happen with their computers. Although that’s not my area of expertise at all, I do recognise good graphic design work when I see it, particularly in the following areas:
- Using the right fonts to inspire certain moods. Comic Sans makes me sigh and roll my eyes, while TIME Magazine’s thin, uppercase font gets me in the mood for reading thought-provoking articles.
- Colours are important, too. I like to do a lot of camping, so I find it jarring when coming across clothing and gear colours like pinks and purples instead of greens, blues and browns.
- How items are laid out makes everything come together. Remember Angelfire pages and how awful they were across the board? That was the result of amateurs not knowing how to lay things out well so it’d be seamlessly easy to navigate.
4. How Will Buyers Receive Their Products?
If you’re not using FBA or an SFP-approved service, you’ll need to find a fulfillment service that’ll do the job — especially if you’re shipping out of country. Plus, using a professional service instead of just dropping a box in the mail can help your wallet and feedback page, both of which can help your business and sales grow.
Pro tip: look for a fulfillment service that’s partnered with Prime so you can open up your products to even more users.
5. Last But Not Least, Paperwork
There are two areas of service you should consider using when it comes to optimising paperwork.
- Bookkeeping/Accounting: Because your Amazon income won’t be steady like a 9-to-5 job, it can be tricky to keep track of all the varying figures and numbers. And when you consider things like business expenses, customs, tariffs, taxes, employee salaries and business credits (aka loopholes), having a good bookkeeper or accountant in place can easily mean the difference between red and black.
- Admin: This is a bit of a catchall phrase, but it covers most things that happen on a repetitive or daily basis. Having a virtual assistant by your side can free up a lot of time, allowing you to approach growing your business with a clearer header and lighter shoulders.
One of the best Amazon optimisation services you can treat yourself to is automated feedback, especially considering it can be especially teeth-pulling to do it on your own. That’s where FeedbackExpress comes into play, handling all the details and emails for you. And not only do you free up time and effort by automating this part of being an Amazon seller, but you also greatly increase your ability to rank higher and sell more. Try it out for yourself by signing up now and starting off with a 30-day free trial.