Having strong keywords helps ensure accuracy when buyers are searching for products, which increases the chances of you landing that sale. And remember, Amazon is constantly updating itself, so it’s especially important to stay on top of the latest and best techniques when optimising keywords efficiently. FeedbackExpress has five tips you can put to use immediately.
1. Use Your Competitors’ Source Code for Their Keywords
This one’s fairly simple and straightforward to carry out.
- Right-click on a page.
- Select ‘View Page Source’.
- Shortcuts include using ctrl+u (when using Windows) in Chrome, Firefox and IE/Edge, or ctrl+option+u in Safari. You can also type in the following with no quote marks: ‘view-source:’ in the address bar before the https.
- Add the keywords into a chart or spreadsheet so you can compare which are the most frequently occurring ones.
Check out the competitors that are on the first page, as they’ll tend to have the strongest keyword game. Also, make sure to search with different keywords so you can cover all gaps of which competitors are using which keywords.
Another good place to look is on the Best Sellers or Movers & Shakers page, as you’ll find the products that are doing really well — and a big reason is likely the sellers have implemented strong keywords that get their pages noticed.
2. Put the Most Important Keywords at the Beginning of Product Titles
When buyers are searching for products, they’re often most concerned with the item’s brand name (e.g. Samsung), type (Galaxy), top features (64GB 4GB RAM 25MP), size/colour (black) and quantity (not really applicable here). You’ve got 200 characters in which to form your product title, so make it count.
Once you’ve got the most important keywords, the ones that’ll catch your buyer’s eye and make their search easier, go ahead and use the rest of the character count to catch Amazon’s search algorithm eye, too.
3. Perform a Keyword Gap Analysis
This one will take a bit more time and require either investing in a premium SEO tool or time and patience on your end, but it’s so worth it. It has a high effectiveness rate for showing you how your site benchmarks against Amazon, making it really handy to bolster your domain or carry out an Amazon PPC campaign.
There are free tools out there (e.g. Hoth) and you can do it manually, but it’s much more time-saving and efficient to invest in a paid or premium tool to do it for you. Doing a proper keyword gap analysis will show you what keywords and phrases you have in common with Amazon and the number of ranking positions that separate you.
4. Distribute Keywords in Product Descriptions and the Back-End
Your product title is the primary spot where the top keywords should go, but they’re not the only location. You should also make use of the back-end and listings, too. Using bullet points, insert your keywords into short, simple sentences highlighting the product’s main features. For extra impact, you can bold them and put a colon at the end, then expand on what the keyword means after the colon.
For the back-end, you’ve got 250 characters in which to add more keywords for the product. Whatever keywords you’ve used in the product title and bullet points, avoid using them here as that’s unnecessary duplication. Use spaces to separate words instead of commas or semicolons. And optimise them on a regular basis.
5. Use Amazon Keyword Research Tools to Supplement Your Strategies
Apps and extensions like Soovle, AMZScout, AMZTracker, Google Keywords, Sonar, SellerApp Keyword Research, KeywordTool.io, Scientific Seller, MerchantWords and more are an excellent way to bulk up your overall keyword research. By combining your knowledge with these tools, you can invest time and money in other areas.
Getting your keyword research practices in a good place takes a bit of work at first, but quickly becomes a habit after that. If you do things right, you can drive more traffic and conversions to your page. And to finish off the circle, make sure you’re using FeedbackExpress to capitalise on every bit of feedback you can. To get your 30-day free trial, all you have to do is sign up now.