Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats)

New Amazon sellers

Amazon is the largest online retailer in the world generating $280.5 billion in revenue in 2019. In 2018, the ecommerce company’s net revenue was $232.9 billion, up from $177.9 billion in 2017. Around 50% of all sales on Amazon marketplaces come from third-party sellers.

Statistic: Net sales revenue of Amazon from 2004 to 2017 (in billion U.S. dollars) | Statista

Since January 1 2017, 3.3 million new sellers have joined Amazon marketplaces worldwide — that’s the equivalent of 3,718 new sellers every day! The US, UK and India make up more than half of all new sellers. A breakdown of new sellers shows over a million joined the US marketplace, followed by India with 400,000 new sellers and the UK with around 300,000 new sellers.

After launching in Singapore, Amazon now operates 16 marketplaces worldwide — US, Canada, UK, Germany, France, Italy, Spain, India, Japan, Australia, China, Brazil, Mexico, Turkey, UAE, and Singapore.

The majority of the biggest sellers joined Amazon years ago and despite increasing competition and the rapid adoption of private label are still at the top.

Let’s take a look at some interesting Amazon statistics provided by our friends at Marketplace Pulse.

Amazon marketplace stats

  • Amazon currently has 12 marketplaces: USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. Amazon Australia and Singapore are launching soon.
  • Amazon marketplace sellers, product sales totalled $118.57 billion, up 25.2% from $94.67 billion in 2016.
  • There are over 5 million marketplace sellers across all Amazon marketplaces.
  • 1,761,784 sellers have products listed for sale.
  • A growing number of sellers on Amazon marketplace are based in China or Hong Kong.
  • China’s share of the Amazon marketplace is around 25%.
  • 66% of the top 10,000 sellers use FBA (how FBA works)
  • Fulfilment by Amazon shipped billions of items worldwide.
  • Amazon Lending surpassed $3 billion lent to small businesses on Amazon since the program started in 2011.
  • There are over 100 million Prime members who spend over $126 billion per year/

Amazon US stats

  • More than 300,000 third-party sellers started selling on Amazon in 2017.
  • More than 140,000 third-party sellers surpassed $100,000 in annual sales.
  • Amazon Handmade expanded, offering customers more than one million handcrafted items across all 50 US states and more than 60 countries.
  • During the Holiday Season, customers ordered more than 1 billion items from third-party sellers on Amazon, with more than 140 million items ordered between Thanksgiving and Cyber Monday.
  • 28% of US consumer used Amazon to research their most recent product.

New Amazon sellers

  • 1,029,528 new sellers have joined Amazon this year.
  • That’s the equivalent of 2,975 new sellers every day.
  • So far this year, 400,703 new sellers have joined
  • 112,623 new sellers have joined
  • 80,046 new sellers have joined

Amazon bestsellers

  • 18% of the top sellers on have their main category as Electronics.
  • 15% of the top sellers are Clothing, Shoes & Jewellery.
  • 13% of the top sellers are Home & Kitchen.
  • 11%of the top sellers are Health & Household.

Amazon seller feedback

  • So far, this year, a mammoth 113,098,076 seller feedback reviews have been left on Amazon.
  • Of these, around 4% of the seller feedback left was negative.
  • An average of 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces.
  • An average of 3,967,394 seller feedback reviews each month on
  • An average of 1,977,043 seller feedback reviews each month on
  • An average of 1,260,433 seller feedback reviews on


Although feedback reviews are not a direct representation of sales volume, they do allow us to compare sellers. On Amazon, the feedback a seller receives in a month, a year and lifetime are calculated.

A seller’s Amazon feedback ratio will vary from seller to seller depending on how active they are in asking for feedback and if they are requesting it in the right way and at the right time.

Here’s a free template to help you.

One way you can increase your feedback ratio is by using Amazon feedback software like FeedbackExpress. Try it free for 14 days.

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