Ecommerce marketers and sellers will be interested in ecommerce statistics for 2019. In this post, there are 89 great ecommerce statistics to help you develop a great Amazon seller marketing strategy for 2019.


Ecommerce Statistics Summary

  • In 2018, retail ecommerce sales worldwide totalled $2.842 trillion.
  • Ecommerce is growing 23% year-over-year.
  • There are 1.45 billion daily active social media users.
  • The average order value for customers referred from Instagram is $65.00.
  • Online shoppers abandon their shopping carts 68% of the time.
  • Millennials prefer communications with businesses to be via email.


Amazon Statistics Summary

  • Amazon owns a staggering 49% of online spend in the US — around 5% of all US retail sales.
  • 22% of consumers visited a brand site before purchasing on Amazon.
  • In 2018, Amazon generated $258.22 billion in US retail ecommerce sales, an increase of 29.2% from 2017.
  • 28% said convenience was the primary reason they shopped on Amazon.
  • Amazon is the second biggest online store in terms of global revenue behind the Asian giant Taobao.
  • 59% of 16-36 year-olds check out Amazon before any other ecommerce site.


Interested in more ecommerce statistics? Check out the infographic below courtesy of The Hosting Institute.

Ecommerce statistics

Related: Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats)

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