If you’re considering joining the world of automated Amazon feedback, here are seven reasons why you consider ditching your manual process and opting for FeedbackExpress’ Amazon feedback management software (more on the free trial later).
1. You Just Don’t Have to Work as Hard Anymore in Getting Reviews
If you’re spending too many man-hours towards getting feedback, it’s time to stop!
There’s really no reason you should be losing all that time to manually increasing your reviews when a good Amazon feedback management software can do it for you.
Seriously. It’s like hand-washing your laundry instead of throwing it in the washing machine. There’s no good reason for you to manually check your Amazon orders and craft individual messages to all your buyers.
There’s no good reason for you to manually check your Amazon orders and craft individual messages to all your buyers.
2. Everything’s in One Easy Spot
Hands up if you’re not the most organised among us, the type to throw things into general piles and not label each one meticulously and have it colour-coded.
That’s perfectly alright if you’re not because the software does the organising for you. It arranges everything into one central location so there’s no digging around and possibly skipping over something important.
It arranges everything into one central location so there’s no digging around and possibly skipping over something important.
3. Negative Reviews are Easy to Spot and Work On
It’s inevitable that you’ll come across negative reviews, but being able to spot them quickly makes it easier/quicker to deal with them and even get them removed.
With good Amazon feedback management software like FeedbackExpress, you can set up SMS/emails alerts when you get a negative/neutral review so you don’t miss it.
Amazon has a strict timetable in place for dealing with negative feedback, and using software can help you resolve issues within the timeframe.
4. You Can Cut Down on the Mistakes You Make
You might be reading this, thinking, “Mistakes? Me? That’s impossible!” But the human eye isn’t infallible and does make mistakes, with the odds increased the more familiar you are with something (i.e. it’s easier to spot a mistake when dealing with novel content rather than familiar, as your brain goes on autopilot and can gloss over critical information).
This can be especially detrimental when dealing with emails, as you definitely don’t want to say the wrong thing to a buyer.
5. You Can Appear More Professional Than You Feel
No matter how long you’ve been selling on Amazon, there might still be moments where you feel like a kid amongst adults.
Maybe you’re crafting an email to a buyer and thinking, ‘No no no, this sounds all wrong’. Well, you don’t have to feel that way anymore with Amazon feedback management software. You can create email templates, customise them for different emails, and then tweak it to give it a more personal touch.
6. Your Brand Might Very Well Depend On It
Kind of tied to the above point, what turns off a lot of buyers is when they receive an email that sounds like it was written by a corporate robot. They lack personality and warmth, and buyers will tend to stop reading after the first line or two if they don’t just delete it immediately.
And if you can’t even get consumers to literally be on the same page as you, then your business could take a hit. While the above point touched on being able to customise template emails, this point differs in what else you can include, like a recipe when selling kitchenware.
7. You Can Increase Feedback
Feedback management software does exactly what its name suggests: it makes feedback management easier through automation. Many buyers, once they receive their item, forget to leave a review (unless they’re deeply unhappy, in which case you’ll hear about it right away).
It’s an innocent, honest mistake and sending out a request-for-a-review email is a remarkably efficient technique you can use to increase the amount of feedback on your page. Within the software, you’ll be able to decide when you want to send a follow-up email, e.g. two days after the order has been successfully delivered on-time.