Whether your business is just starting out or you’re looking for ways to expand your already established business, Amazon has proven to be a very successful platform for business owners to generate sales and grow their customer base.
If you’re looking for ways to get your business name out there and improve your online presence, Search Engine Optimization (SEO) can help you do just that.
SEO is the process of increasing organic traffic to your website by ranking higher in popular search engines when a user types in a relevant keyword. This is done in a number of different ways, such as regularly updating your website with high-quality content, the number of links on other sites that point to your site as an authority, as well as the back-end infrastructure of your site.
Amazon uses its own search engine, called A9, meaning that the methods used to rank your business site higher on Google are very similar to what you’ll need to do to rank your products higher on Amazon. Let’s take a look at how SEO can boost sales on Amazon.
Creating the Right Title
Your Amazon product title is the first step in ranking higher in Amazon’s A9 search engine. If your title isn’t optimized, your products aren’t going to be found.
When you search for something on Amazon, chances are the products that rank as the first few in the list will have long, keyword-rich titles. However, Amazon will only display a limited number of characters when viewing products on your laptop or desktop, and even fewer when searching on a mobile device.
What does that mean for you? Lead with your keywords and put the most relevant information first. Your primary keywords, product brand, and product information should all be listed first in your titles. Not only does this help when trying to rank your products higher on Amazon, but it also gives your customers the information they need to know when making a buying decision.
Finding and Selecting Keywords
Now that you have your products and understand the importance of a high-quality title, it’s time to select the right keywords for your product listings. Your keywords should be present in the product listing title as well as the product description and specifications.
There are plenty of free Amazon keyword tools that you can use to start your research. One of the most effective ways to do your keyword research is to simply look up similar products or your competitors on Amazon to review product listings. From there, you’ll be able to see which keywords are commonly based on the products you’re reviewing.
Various Copy Structures
Just as important as the keywords in your title and the product description is how your description information is presented. SEO takes into account your product traffic and overall sales on Amazon. Descriptions that are large paragraphs aren’t as eye-catching as descriptions that are broken up into short paragraphs, lists, and bullet points.
Shortened sections of information make it much easier for potential customers to review your product information and make a purchase. The easier it is to review your product information, the more traffic and sales there are going to be.
While high-quality images may not have a direct impact on the SEO of your product listings, they will have a major impact on potential customers. If a customer searches for a product and reviews one listing with low-quality photos and one with high-quality photos, an overwhelming majority of customers will purchase the product with better photos.
Amazon recommends listing as many photos as possible. Whether you’re selling custom private label products or you’re reselling items that aren’t your own brand, you should take multiple high-resolution photos and upload them with your product listing. Capture all sides of the product, as well as a few photos of the product being used.
Preparing Your Team for Sales Growth
Understanding how SEO impacts your product rankings on Amazon is the first step to significant sales growth. FBA has helped countless small businesses create stable streams of revenue, allowing those businesses to grow and transform. Once you’ve learned how to maximize the impact of SEO on your product listings, you’ll need to prepare for your business sales growth.
Your business growth may require additional headcount, a wider range of products, and additional advertising, both online and print. With business growth often comes additional business expenses, and where many small businesses get into trouble is when expenses grow faster than revenues.
Many small businesses experience rapid growth through Amazon, often turning from a one-person operation into a business with many employees, locations, and product lines.
Virtual Office Spaces
If you’re expanding your workforce, it’s time to establish your business entity. Rather than having your home address or a PO Box as your business address, a virtual office space gives your employees the flexibility to work remotely while taking advantage of physical office space, including a physical address, whenever it’s needed.
The physical address can be used for promotional purposes and all business mails and calls will go through your virtual office and forwarded to you.
And in addition to a physical location and address, many virtual office locations offer a wide range of professional business services, saving you on overhead costs related to office leases, materials, and office inventory.
Your Next Steps on Amazon
If your business isn’t currently on Amazon, now is the time to get started. As we mentioned, Amazon has helped countless businesses grow and increase revenues. There’s no sign that Amazon is about to slow down, meaning there’s plenty of opportunities to make significant earnings through Amazon.
Many small businesses struggle when trying to scale their manufacturing process. Outsourcing manufacturing may be able to reduce costs, but the quality might not be up to your standards. With Amazon FBA, you won’t need to worry about storage costs, customer service, or handling costs. All you need to focus on is the quality of your products and ensuring that your products are being seen and purchased.