Amazon’s Terms of Service can be confusing and vague at times. Often sellers are unsure of what they can/can’t do when it comes to messaging customers.

To clear up any confusion, we have compiled the below list of guidelines to help you stay compliant when using buyers-seller messaging.

  • Do email your customers asking for a review. This is allowed and encouraged by Amazon.
  • Do not use Amazon’s buyer-seller messaging for marketing or promotional purposes.
  • Do not offer incentives to anyone for leaving a review. This includes free or discounted products and other rewards.
  • Do not include links to a third-party website.
  • Do not include a link to an Amazon product page. You can link to the product review page.
  • Do not include a link to your Amazon storefront.
  • Do not include a coupon code for purchases in the future.
  • Do not ask for positive reviews.
  • Do not send messages more than 30 days after an order has been placed.
  • Do not send more than two messages per order. This is considered best-practice.

If you have any further queries, just get in touch with our customer support team.

Further reading

Updated: June 11, 2019

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