What is Project Zero?

Amazon Project Zero aims to leverage the combined strengths of Amazon and brands to drive counterfeits to zero.

  • Automated protections
    Powered by Amazon’s machine learning, automated protections continuously scan stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g. trademarks, logos, etc.) and Amazon scan over five billion daily listing update attempts, looking for suspected counterfeits.
  • Self-service counterfeit removal
    Brands no longer need to contact Amazon to remove counterfeit listings from our stores. Instead, they have the unprecedented ability to do so themselves using Amazon’s new self-service tool. Amazon will also use this data to strengthen their automated protections to better catch potential counterfeit listings proactively in the future.
  • Product serialization
    Brands apply a unique code on every unit they manufacture for an enrolled product, allowing Amazon to scan and confirm the authenticity of every one of those products purchased in Amazon’s stores. With this service, Amazon can detect and stop counterfeiting for every product unit before it reaches a customer.

It is currently only an invite-only experience but you can join the waitlist here.

Source: Amazon.com

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Related: Amazon Brand Registry