According to reports by TechCrunch, Amazon is testing an easier way for buyers to leave product reviews through one-tap ratings.
The change is designed to encourage those people who don’t have the time to leave reviews but still want to share their experience with the product.
With the new system, you may be able to tap once to leave a review, removing the requirement to include a review title and written review. It may only be available for verified purchases.
The one-tap ratings will be accessed from a number of places including going through “Your Orders” and “Write a Review”, going direct to the product page or by responding to Amazon email notifications.
The process is similar to the current seller feedback process. Just click how many stars (1-5) you want to give the product and you’ll see a green tick and “Submitted”. You can go back at a later point and add a written review, photos or video.
Attempt to Balance Out Incentivised Reviews
Amazon may be introducing the new system to get more reviews and attempt to balance out any incentivised reviews.
Of course, paying people to leave reviews is against Amazon’s Terms of Services but it still seems to be happening although on a much smaller scale than previously.
An Amazon spokesman said, “We are testing a feature that allows customers to leave feedback easily while also helping shoppers get authentic customer ratings on products from a broader set of shoppers.”
The new feature is only an experiment and available to a control group initially.