Amazon is continuing its efforts to stop false feedback by announcing that buyers will only be able to leave five reviews a week for items not bought via the online store.

Amazon has said,

“You can submit a maximum of five non-Amazon Verified Purchase reviews each week, starting on (a) Sunday.

If we find unusually high numbers of reviews for a product posted in a short period of time, we may restrict these products to Amazon Verified Purchase reviews.”

The change applies to most products but books, music and video are exempt from the limit.

Amazon’s latest rule change is an attempt to remove paid for bogus reviews from its site and make it very difficult for people and companies trying to make money by selling fake reviews.

Related reading: Amazon customer review creation guidelines

In October, Amazon announced that it banned incentivised reviews in the US and this was also applied to their UK and EU marketplaces more recently.

With exceptions being made for Amazon Vine and authors and publishers providing free or discounted copies of their books to readers, as long as they do not require a review in exchange or attempt to influence the review.

Related reading: What is Amazon Vine?

Users who purchase Amazon goods via the website are unaffected.

As a result, this will not impact on anyone using FeedbackExpress to increase their Amazon seller feedback and product reviews. Our software is fully-compliant with Amazon’s policies and we are against bogus reviews.

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