Quiz time! What’s the most important factor when it comes to selling on Amazon? If you came up with a bunch of different answers, that’s because there is no single one that stands out above the rest. But in this post, we’re going to focus on communicating with your buyers, which helps makes the whole process a lot more personable—and can help lead to higher sales.
Going Past Just Using Amazon’s Standard Emails
Unless it’s your first time experiencing a sale on Amazon, you know the marketplace giant sends out a couple of emails to your buyer after they’ve completed a purchase.
Right away, they’ll get one that confirms the purchase they made, followed by an email that lets them know their purchase has been shipped and is on its way.
Sometimes, your buyer might get a third email that asks them for their thoughts on their shopping experience or what they thought of the actual product they just bought.
This doesn’t happen all the time, and truth be told, we’re not 100% sure of when Amazon will send out this third email, or even which topic they decide to do so. It’s their secret for now.
Amazon has had years to perfect its template and as a result, they’re succinct, well-written, professional and very compelling in getting buyers to act on them. However, the downside is that they tend to be like a suburban house: cookie-cutter and with not much distinguishing it from any other email they sound out to buyers.
With that in mind, this is a golden opportunity to stray from the norm and make a name for yourself, all the while developing a relationship with your buyer that goes above and beyond the usual Amazon path.
Crafting an Email that Sets You Apart
Okay, here’s the first — and most important — thing you should know. The email you send out to your buyers shouldn’t be written with the aim of replacing Amazon’s, but rather as an alternative of sorts.
One of the biggest mistakes you can make is sending out an email confirming the purchase and shipping, as Amazon already does that.
Instead, think of your email the way you would if you swiped right on Tinder. Both of you have shown mutual interest in each other, so your email should be that opening line that says, ‘Hey, I dig you and want to start something with you’ (except more eloquent than that).
You want to create an emotional connection with your buyer much the same way you would with a match on Tinder, and do your best to ensure there’ll be more contact with each other in the future.
And how do you do that?
Well, by following these tips:
1. Wait the appropriate length of time
Ever heard of that three-day rule when it comes to calling someone you’ve just gotten the number of? Sending an email to your Amazon buyer works much the same way, except you want to wait only one day (after the first confirmation email) instead of three.
Keep it casual, light and on-topic, such as thanking them for their purchase or adding in any instructions or important info you think they’d need.
A good way to segue into your second email is to drop a line about a request, like telling them you’re available for more answers if they have any questions.
2. Follow up after the item’s been shipped
We already mentioned how Amazon will send out an email letting buyers know the item’s been shipped, so you can skip this in your second (or first) email.
Instead, what you want to be doing with this email is putting in a strong call-to-action that’ll compel them to open up the email and read it, like mentioning you have handy tips ready for them.
The biggest goal with this email is to assure them you have everything they need to enjoy the purchase fully and happily, and you recognise Amazon’s shortcomings in sending out bland, template-like emails.
3. Don’t be too earnest, too soon
Finally, play it cool just a little bit.
If you jump on the email wagon right away, your buyers might get the impression that you have nothing else going on in your selling life other than to bombard their inbox with emails.
For the second email, we recommend a time-frame of two to five days to contact them when it comes to asking for product/seller feedback. Of course, you’re dying for amazing feedback, but you’ve got to act like it’s not the most important thing in the world for you.
Waiting a minimum of 48 hours says they’re in your thoughts, and going no more than 5 days says they’re not a distant memory.
If you’re starting out with crafting your own unique brand of emails, let FeedbackExpress give you an instant leg up with it automated feedback software. Even if you’re a pro with it, we can help to take a load off your shoulders so you have more time on your hands to devote to other areas of your business. All you have to do is sign up for your free 30-day trial and watch the magic happen!