The Buy Box is the goal of most merchants of Amazon. But for those who want to reach new levels of visibility, making it onto the Movers and Shakers list — the list of hotly-rising products in various categories — is a new goal. FeedbackExpress shows you what it takes to get there.
Movers and Shakers: How the List is Compiled
Amazon’s Movers and Shakers list shows which products have made the biggest gains in sales rank over the last 24 hours. And because things change so rapidly on Amazon, the Movers and Shakers list is updated every hour, giving you up-to-date information on trending topics. It can provide excellent insight into which products you may want to sell, and should be used as one of the primary tools in your research arsenal.
This might sound familiar with Amazon’s Best Sellers Page, as both are globally updated hourly, but there is one key difference. The Movers and Shakers page focuses on products with the biggest improvements in sales rankings over the last 24 hours, while products on the Best Sellers page are curated by using a number of different factors.
For example, Best Seller products tend to be order- and unit-dependent, meaning one order of 50 units has the same impact as one order of one unit. Movers and Shakers, on the other hand, is more sales-focused, showing a reflection of what’s currently popular and trending.
To get the most out Movers and Shakers, take note of which products pique your interest and monitor them over a couple of days. This gives you enough time to gauge the substance of a hot product before deciding if you want to commit to purchasing it to sell, or whether it’s a temporary flash in the pan.
How to Asses a Product’s Viability on Movers and Shakers
There are two viewpoints you need to take when checking if a product is worth taking a chance on.
The first is a micro view: seeing how well a particular product has been performing over a number of hours or days and noticing a general upward trend.
The second requires you to zoom out and look at the product as one of a pattern. For example, if you noticed a pair of women’s gloves selling particularly well, step back and see what the general trends for women’s fashions are. Is there anyone colour that stands out? What about patterns or solids? Materials? Style?
Using more of a macro approach can help prevent you from fixating on one particular item at the cost of others, but still, provide you with valuable information on trending themes and buying behaviours.
When you’re taking a macro approach, take time to read reviews of different products to see what people like and dislike. What consistent characteristics are they praising, and which ones do they say need improvements? Which traits do you already have, and which ones could you improve on? Identifying these features can giving you a running start out of the gate.
How to Leverage the Movers and Shakers List into Sales for You
There are a few different strategies you can employ to sell Movers and Shakers items.
- 1. Sell Them Yourself: This method will take the most time, as you’ll have to work on obtaining the products (and making sure there are no exclusive agreements already in place with the existing sellers), finding a supplier, and then creating listings. Because the Movers and Shakers list is so topical, this may not necessarily be the best strategy for all products.
- 2. Amazon Associates: If you have a blog, you can list Movers and Shakers products and take a cut of the profit, with the profit percentage depending on how many items you ‘sell’.
Tips to Make it Work
Lastly, keep these tips in mind to make sure you pick products with the strongest chances of selling.
- Cost: Get in the sweet spot of $10-50 to maximise sales and profit margin.
- Weight: Lighter products tend to sell better than heavier products, as well as cost less to ship.
- Size: Just as with weight, smaller items are easier and cheaper to ship than larger items.
- Seasonality: Non-seasonal items tend to have steadier sales throughout the year, but seasonal items can be quite profitable during the feast times — but be frustrating during the famines.